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Cost per Thousand

In online advertising, the measurement of cost paid by an advertiser per 1,000 impressions of its advertisement. One impression is one view of the advertisement by a website viewer. Many websites, especially those with high traffic, charge advertisers on a per 1,000 impression basis. It differs from a cost per click scheme, in that the viewer does not have to click on the ad in order for the advertiser to be charged.


See Certified Property Manager.

References in periodicals archive ?
Third, the Release states that a company should avoid establishing a price using the CPM approach without ensuring that the price that was established represents an arm's-length price.
CPM solutions focus on eliminating risk associated with poor implementation execution and generating the value required from EPM projects.
None of the owners represented by Day CPM ever felt their projects were compromised since the active leadership of Day CPM had no financial stake in the architectural firm.
The median base salary last year for CPM Candidates was $69,000, versus $69,500 in 2006; $65,500 in 2003; $59,490 in 1999, and $31,000 in 1984.
CPM strives to work harder than anyone else in the industry to offer the most relevant, current topics facing the business continuity community at each of our conferences.
User Generated Video Advertising 2007: Metadata Metrics and Viral CPM Valuations, a new report published by AccuStream iMedia Research, analyzes UGV metadata (including comments, number of ratings, most discussed, linked to and top rated) extracted from hundreds of thousands of videos, incorporating them into both traditional and viral CPM models.
OutlookSoft Corporation, the first company to enable predictable performance, today announced that it is positioned in the visionaries quadrant of Gartner's 2006 Magic Quadrant for CPM Suites (1) .