Buyer's Remorse

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Buyer's Remorse

Regret a buyer may feel, especially after making a major purchase. The buyer may feel like he/she was pressured, spent too much, and/or purchased an inferior product. Some laws or policies may allow a buyer to return a product within a certain number of days and to receive a refund, but usually there is very little one can do about buyer's remorse.
References in periodicals archive ?
An ADS-B project can be the perfect setup for sizable cost overruns and buyer remorse.
Buyer remorse is quite common, but dissatisfaction problems resulting from buyer's remorse usually can be corrected by a visit by the salesperson.
Using probit regression, a number of variables were tested as contributors to the likelihood of seller and buyer remorse.
But customers' words offer credibility, show there's nothing to hide, reveal previous relationships, and alleviate up-front buyer remorse.