Buyer's Remorse

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Buyer's Remorse

Regret a buyer may feel, especially after making a major purchase. The buyer may feel like he/she was pressured, spent too much, and/or purchased an inferior product. Some laws or policies may allow a buyer to return a product within a certain number of days and to receive a refund, but usually there is very little one can do about buyer's remorse.

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The company director would personally ring customers 24 hours after signing up to "eliminate buyer remorse" - something he called the "happy call".

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An ADS-B project can be the perfect setup for sizable cost overruns and buyer remorse.

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Buyer remorse is quite common, but dissatisfaction problems resulting from buyer's remorse usually can be corrected by a visit by the salesperson.

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Using probit regression, a number of variables were tested as contributors to the likelihood of seller and buyer remorse. Included among these was the effect of winning bidders' reputational scores as reported by eBay.

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But customers' words offer credibility, show there's nothing to hide, reveal previous relationships, and alleviate up-front buyer remorse.

Presenting your sales case. (Sales+Marketing)

"If it works," said Greenwald, "It could significantly reduce buyer remorse and tech support costs.

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And finally, the process of choosing all the items that go into a house reinforces the sale and reduces buyer remorse. "Buyers bring in their friends and relatives for days before their appointment, rehearsing their selections," says Robinson.