The company director would personally ring customers 24 hours after signing up to "eliminate
buyer remorse" - something he called the "happy call".
An ADS-B project can be the perfect setup for sizable cost overruns and
buyer remorse.
Buyer remorse is quite common, but dissatisfaction problems resulting from buyer's remorse usually can be corrected by a visit by the salesperson.
Using probit regression, a number of variables were tested as contributors to the likelihood of seller and
buyer remorse. Included among these was the effect of winning bidders' reputational scores as reported by eBay.
But customers' words offer credibility, show there's nothing to hide, reveal previous relationships, and alleviate up-front
buyer remorse.
"If it works," said Greenwald, "It could significantly reduce
buyer remorse and tech support costs.
And finally, the process of choosing all the items that go into a house reinforces the sale and reduces
buyer remorse. "Buyers bring in their friends and relatives for days before their appointment, rehearsing their selections," says Robinson.