Buyer Behavior

Buyer Behavior

The motivations behind a buyer's purchases. For example, a consumer's buyer behavior may tend toward personal consumption, and he/she therefore may buy in small quantities relative to a wholesaler.
References in periodicals archive ?
This enables credit unions to capitalize on buyer behavior and website traffic to drive and qualify more sales-ready leads, while advanced segmentation and automated programs allows them to deliver more personalized customer experiences.
Market participants, buyer behavior and customer expectations are also presented.
This introductory text outlines the key aspects of marketing, covering the marketing environment; buyer behavior, marketing research, and market segmentation, targeting, and positioning; the marketing mix; and building brands and marketing planning.
Consumer buyer behavior is considered to be an inseparable part of marketing and Kotler and Keller (2011) state that consumer buying behavior is the study of the ways of buying and disposing of goods, services, ideas or experiences by the individuals, groups and organizations in order to satisfy their needs and wants.
Prior to that, former Stanford PhD candidate and now Product Marketing Manager Aliciu Shiu shared her experience in web and mobile analytics to help the MarketingProfs audience understand how businesses are gaining a better understanding of buyer behavior.
This enables users to gain valuable visibility into buyer behavior and interactions with sales assets and documents.
But they're cognizant of the fact that buyer behavior is changing, and they're trying to change as well.
Rotthome says changing buyer behavior is going to require new retail marketing as well.
Search engine data not only identifies current market trends, but it helps predict patterns in buyer behavior and neighborhood trends.
According to Jimmy Touchstone, Director of Learning Programs at SPI, "We've witnessed a rapid evolution in buyer behavior - the volume of information that buyers have access to has major implications for sales methodology.
He said new markets are chosen according to the buyer behavior and price of petrochemical products.
To get up to speed, it's important to understand why buyer behavior is changing, the implications these changes have for your lead generation practices, and what is needed to compete for buyers.