Buyer Behavior

Buyer Behavior

The motivations behind a buyer's purchases. For example, a consumer's buyer behavior may tend toward personal consumption, and he/she therefore may buy in small quantities relative to a wholesaler.
References in periodicals archive ?
The world of selling has evolved at an accelerated pace, largely driven by changes in buyer behavior due to the proliferation of information available.
While demand for connectivity will spur the market for smart wearables, which are mainly supplied by Apple and Samsung, pricing will play a critical role in determining buyer behavior in this space.
'Buyer behavior has evolved and is more directed to the digital world.
Suggestions are given in the context of todayAEs business environment, encompassing digital communication, social media, business-to-business buying, and changes in buyer behavior. After outlining foundations of strategy, people, processes, and stakeholders, the book provides guidelines on how to implement changes, from gathering the team through buy-in and compensation.
The network will support the retailer's initiative for a seamless experience from their physical stores to their online site, including rapid home and business delivery across the US The initiative depends on big data analytics that track buyer behavior, optimize the supply chain, and forecast and manage inventory.
Digital is great, but computers can't think and influence buyer behavior the way salespeople can.
This enables credit unions to capitalize on buyer behavior and website traffic to drive and qualify more sales-ready leads, while advanced segmentation and automated programs allows them to deliver more personalized customer experiences.
The goal is to maximize the lifetime value of the customers you do have." Noren also sees companies more efficiently layering in external data sources, looking for affinities across topics, and uncovering relationships (such as seasonality) that may influence buyer behavior.
Consumer buyer behavior is considered to be an inseparable part of marketing and Kotler and Keller (2011) state that consumer buying behavior is the study of the ways of buying and disposing of goods, services, ideas or experiences by the individuals, groups and organizations in order to satisfy their needs and wants.
Prior to that, former Stanford PhD candidate and now Product Marketing Manager Aliciu Shiu shared her experience in web and mobile analytics to help the MarketingProfs audience understand how businesses are gaining a better understanding of buyer behavior. Ms.
* Convergence of buyer behavior among Strategic Buyers, Private Equity and Family Offices is evident in the market.
This enables users to gain valuable visibility into buyer behavior and interactions with sales assets and documents.