Trade Advertising

(redirected from Business-to-Business Advertising)

Trade Advertising

Advertising aimed at a business and designed to entice it to purchase a product to sell to its customers, or at least to recommends it to its customers. Trade advertising is directed at stockbrokers, wholesalers and others who are not intended to be the end user of a product. It is also called business-to-business advertising.
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It addresses the importance of concept in creativity, strategy and branding, ethical and legal issues, connecting with diverse audiences, international advertising, concepts and design, campaigns, headlines and copy basics, print advertising, radio and television advertising, writing for websites and mobile devices, support media, direct marketing, business-to-business advertising, and landing a job and thriving.
'The Business Feeling Index: The Feelings that Move Business Forward' report, conducted by the Financial Times Commercial Insight Group in collaboration with a leading global business-to-business advertising agency Gyro (a Dentsu Aegis Network Company), asked respondents across the globe to express which feelings are crucial for creating successful business relationships.
Since 1996, he has been the owner and president of Next Step Communications Inc., a business-to-business advertising agency based in Kitter3y Point, Maine.
The company's partnership with account-based marketing platform Terminus enables it to extend predictive analytics to business-to-business advertising.
As Downtown leasing activity by media companies continues unabated, gyro, a global business-to-business advertising agency, is relocating to Lower Manhattan and expanding its office space by nearly double its current size.
As a result, GMG recently added 18 new products to its 2013 product line, and announced it will launch its first-ever consumer and business-to-business advertising program.
To be rolled out in all Presidio Bank's offices in San Francisco, San Rafael, Walnut Creek and Palo Alto as well as in a business-to-business advertising campaign, the new branding and tagline is, "The business bank that works."
Curtis Rogers was co-founder, President/Chief Executive Officer of Rogers and Associates Advertising, a recruitment and business-to-business advertising agency with 10 offices in major U.S.
"We have shifted our advertising budgets and efforts to be more focused on business-to-business advertising for our franchises," Valpak's director of marketing, Kim Dominguez, said.
The Journal especially has suffered in recent years, first from the loss of huge amounts of technology advertising when the dotcom bubble burst and since then from the increasing migration of business-to-business advertising from the Journal to the Internet.
Prior to joining Vecoplan, James owned and operated The James Group, a business-to-business advertising agency that specialized in industrial marketing.
Prior to joining the Vecoplan staff, James owned and operated The James Group, a business-to-business advertising agency that specialized in industrial marketing.
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