B2C e-commerce

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B2C E-Commerce

A transaction conducted over the Internet between a business and a consumer. For example, an online publisher may sell a book to a customer, ship it to him/her, and receive payment, all without ever meeting the customer. B2C e-commerce first became common in the 1990s with the popularization of the Internet. See also: dot-com bubble, B2B.

B2C e-commerce

The conducting of commerce by companies, government agencies, and institutions with consumers over the Internet. Amazon.com is typical of a company engaged in B2C e-commerce.
References in periodicals archive ?
Especially, business to consumer ecommerce model has proved itself very helpful for businesses in improving return on investments and increasing customer traffics during lean period as well as for consumers in grabbing bargains (special prices).
Former Open Source Development Network (a Subsidiary of VA Software) General Manager and Oracle Executive Brings a Proven Track Record and a Wide Range of Experience Including Internet Media, Business to Consumer Ecommerce, Online Community Development, and Enterprise Software and Services
Siebel eSales, a core component of the Siebel Front Office family, allows suppliers to deploy eCommerce sites that include a rich multimedia product catalog, on-line quotations, a product configurator to configure solutions, and the ability to take orders for business to businesses and business to consumer eCommerce over the web.
2) Driving Customer Traffic: Customer traffic is key to any Business to Consumer eCommerce initiative and can be driven through advertising provided that the telecommunications and Internet infrastructure is in place to support it, which is not the case in Latin America where the infrastructure is poor and fragmented.
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