Business Reply Envelope

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Business Reply Envelope

In marketing, a preaddressed envelope included in a piece of mail allowing the receiver to reply to the sender without charge. This is used for mail sent to a large number of people and/or organizations. For example, an envelope may be sent along with a letter promoting a political candidate, and it may allow the receiver to submit a contribution without a stamp. A mailer pays the U.S. Postal Service a flat, annual fee to be able to use business reply envelopes.
References in periodicals archive ?
If you can guide subscribers or prospects to use your website to order, it's cheaper than paying for business reply envelopes or an 800-number service.
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Postagepaid business reply envelopes are the norm in the publishing industry, but the stamp is a more tangible reminder that Forbes is paying the tab for responses.
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They wouldn't so he posted two bricks attached to one of their business reply envelopes.
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The postal code says business reply envelopes can not be used for other addresses, even if you put on your own stamp and completely cover all identifying information.
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