Business Reply Card

(redirected from Business Reply Cards)

Business Reply Card

In marketing, a small, preaddressed card included in a piece of mail allowing the receiver to reply to the sender without charge. This is used for mail sent to a large number of people and/or organizations. A card may be inside a periodical, for example, and it may allow the receiver to submit his/her subscription renewal without a stamp. A mailer pays the U.S. Postal Service a flat, annual fee to be able to use business reply cards.
References in periodicals archive ?
Coupons, business reply cards and 800 numbers have been part of measuring marketing success for decades.
If you ran a direct mail program that returned business reply cards (BRCs), you would include the cost of telephone follow-up and, again, researching, qualifying and closing them.
Participants also receive a custom rack to provide pharmacy customers with easy access to health-related brochures, coupons, business reply cards and other promotional and educational materials.
Mining tools include cold calls, telemarketing, direct mail with either telephone follow-up or with business reply cards.
Long & Foster hopes to double its online direct mail output to over two million pieces per year by using QuantumDigital's online portal, which will include a variety of postcards, flyers, brochures, door hangers and business reply cards for use by its agents.
For example, business reply cards have worked great with our public officials, but poorly with excavators.
The mill has a leading market position in its other main product, bulky uncoated freesheet for business reply cards and other products.
Reasonable" means might include check-off boxes, toll-free telephone numbers, business reply cards, etc.
City officials said business reply cards, sent to frequent voters, ask Pasadena residents to urge their elected leaders to work with Burbank to come up with a solution to the impasse over airport expansion.
Contrary to the original reclassification ruling, business reply cards that are not bar coded will not ruin automation discounts for the publication.
Direct mail also can provide for a fast, simple response from the recipient through the use of enclosed business reply cards or envelopes.
The program also targets consumers through a tailored brochure rack, containing such take-away items as coupons, business reply cards and samples.
Full browser ?