Burke Test

Burke Test

A survey measuring the effectiveness of a television advertisement. The day following the broadcast of an ad, the Burke test is conducted on a portion of the target audience. The people selected are called on the telephone and asked questions about what the ad was trying to sell, how well they remembered it and so forth. This is used to gauge the success of both the advertising campaign itself and the effect it has on the advertiser's brand recognition.
References in periodicals archive ?
And subsequent events bore him out; although the revolutionaries of France had started out talking about hallowed rights and freedom, they soon enough flunked the Burke Test.
Burke tested Foderingham from 25 yards before the ball was nicked off the toes of Rory McKenzie.
I don't doubt that Mayor Lightfoot was truly ticked off when Burke tested her.
Siegrist denied Grant Holt with a reaction stop on 28 minutes before Burke tested Rudd again with a stinging shot.
McIntyre (right) continued to spur his players on and they pushed for the breakthrough as Burke tested keeper Stephen Robertson with a curling shot.