Recognition data (similar to Starch scores) were collected from over 10,000 ads from 1939 to 1954 in a study carried out by the
Bureau of Advertising in conjunction with the ARF (The Continuing Study of Newspaper Advertising, 1956).
Total adjusted Year ABC CBS NBC Total for inflation 1980 1,877.0 1,701.0 1,569.3 5,147.3 6246.7 1981 2,009.2 1,898.0 1,685.6 5,592.8 6152.7 1982 2,216.5 2,157.6 1,858.1 6,232.3 6458.3 1983 2,495.7 2,373.1 2,172.8 7,041.6 7069.9 1984 3,236.2 2,828.2 2,490.9 8,555.3 8234.2 1985 2,688.5 2,887.0 2,738.0 8,313.5 7726.3 1986 2,577.1 2,869.3 3,153.7 8,600.1 7846.8 1987 2,678.7 2,825.4 3,310.3 8,814.4 7759.2 1988 3,024.3 2,735.6 3,820.4 9,580.4 8098.4 1989 3,019.8 2,858.9 3,680.2 9,559.1 7709.0 1990 3,234.1 3,177.2 3,721.8 10,133.1 7770.8 (1) Television
Bureau of Advertising, 1991.
According to data from the Television
Bureau of Advertising, Albertson's increased its television spending by 52% from 1986 to 1987.
Total spending on political advertisements on local broadcast television in 2018 set an all-time record for a midterm cycle-- and any previous election cycle -- based on Kantar Media/CMAG data released late Wednesday by the Television
Bureau of Advertising (TVB) .
TVB, which used to be known more formally as the Television
Bureau of Advertising, is not about to let marketers forget about the power of the tube.
In a recent meeting with Chris Rohrs, president of the Television
Bureau of Advertising, the conversation turned to the softness TV stations were feeling in their local markets.
The Television
Bureau of Advertising (TVB), the association of local U.S.
According to the Television
Bureau of Advertising, drugstores increased TV time expenditures by 63%, 1981 through 1983, which is twice the percent gain for supermarket TV advertising.
In addition to his role at Nexstar, Sook serves as Chairman of theCBS Affiliates Board and of the Television
Bureau of Advertising (TVB) Board of Directors.
"The recession and the pull-back on advertising revenues means that those sub-channels are not going to be exploited the day after the transition is complete," says Gary Bells, spokesman for the Television
Bureau of Advertising, a local TV advocacy org.
"We've got a kid on a bike, and he's tossing television sets, instead of newspapers," says Ave Butensky, president of the Television
Bureau of Advertising, which represents nearly 500 local TV stations and commissioned the spot.
Digital television received a lot of attention, with seminars ranging from marketing in cyberspace (hosted by NATPE President Bruce Johansen) to promotion in the digital age (hosted by the Television
Bureau of Advertising's Ave Butensky).