Bureau of Advertising

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Bureau of Advertising

An organization that promotes the American newspaper industry to advertisers. It attempts to encourage advertisers to buy space in newspapers and thereby keep the industry profitable. It provides potential advertisers and advertising agencies with information on local markets, paper circulation and other data. It is a non-profit organization and is a division of the American Newspaper Publishers Association.

References in periodicals archive ?

Recognition data (similar to Starch scores) were collected from over 10,000 ads from 1939 to 1954 in a study carried out by the Bureau of Advertising in conjunction with the ARF (The Continuing Study of Newspaper Advertising, 1956).

A study of national advertising's payout: image ads in newspaper ROP

Total adjusted Year ABC CBS NBC Total for inflation 1980 1,877.0 1,701.0 1,569.3 5,147.3 6246.7 1981 2,009.2 1,898.0 1,685.6 5,592.8 6152.7 1982 2,216.5 2,157.6 1,858.1 6,232.3 6458.3 1983 2,495.7 2,373.1 2,172.8 7,041.6 7069.9 1984 3,236.2 2,828.2 2,490.9 8,555.3 8234.2 1985 2,688.5 2,887.0 2,738.0 8,313.5 7726.3 1986 2,577.1 2,869.3 3,153.7 8,600.1 7846.8 1987 2,678.7 2,825.4 3,310.3 8,814.4 7759.2 1988 3,024.3 2,735.6 3,820.4 9,580.4 8098.4 1989 3,019.8 2,858.9 3,680.2 9,559.1 7709.0 1990 3,234.1 3,177.2 3,721.8 10,133.1 7770.8 (1) Television Bureau of Advertising, 1991.

The impact of cable and VCR penetration on network viewing: assessing the decade

According to data from the Television Bureau of Advertising, Albertson's increased its television spending by 52% from 1986 to 1987.

Broadcast ads put agencies in the spotlight

Total spending on political advertisements on local broadcast television in 2018 set an all-time record for a midterm cycle-- and any previous election cycle -- based on Kantar Media/CMAG data released late Wednesday by the Television Bureau of Advertising (TVB) .

TVB: Local OTA TV Political Dollars Smash Records

TVB, which used to be known more formally as the Television Bureau of Advertising, is not about to let marketers forget about the power of the tube.

TV org leans on influence

In a recent meeting with Chris Rohrs, president of the Television Bureau of Advertising, the conversation turned to the softness TV stations were feeling in their local markets.

Dispatch from the ad wars

The Television Bureau of Advertising (TVB), the association of local U.S.

U.S. TV Stations Discover the Dot-Com Gold Rush

According to the Television Bureau of Advertising, drugstores increased TV time expenditures by 63%, 1981 through 1983, which is twice the percent gain for supermarket TV advertising.

Drugstores raise the ante

In addition to his role at Nexstar, Sook serves as Chairman of theCBS Affiliates Board and of the Television Bureau of Advertising (TVB) Board of Directors.

Nexstar's Top Star To Grab Golden Mike

"The recession and the pull-back on advertising revenues means that those sub-channels are not going to be exploited the day after the transition is complete," says Gary Bells, spokesman for the Television Bureau of Advertising, a local TV advocacy org.

Digital dilemma: feds throw switch at tough time for stations

"We've got a kid on a bike, and he's tossing television sets, instead of newspapers," says Ave Butensky, president of the Television Bureau of Advertising, which represents nearly 500 local TV stations and commissioned the spot.

Cable-ready home delivery

Digital television received a lot of attention, with seminars ranging from marketing in cyberspace (hosted by NATPE President Bruce Johansen) to promotion in the digital age (hosted by the Television Bureau of Advertising's Ave Butensky).