Bureau of Advertising


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Bureau of Advertising

An organization that promotes the American newspaper industry to advertisers. It attempts to encourage advertisers to buy space in newspapers and thereby keep the industry profitable. It provides potential advertisers and advertising agencies with information on local markets, paper circulation and other data. It is a non-profit organization and is a division of the American Newspaper Publishers Association.
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A 1963 Bureau of Advertising study proposed and provided data for expanding the measurement of recognition.
TVB, which used to be known more formally as the Television Bureau of Advertising, is not about to let marketers forget about the power of the tube.
In a recent meeting with Chris Rohrs, president of the Television Bureau of Advertising, the conversation turned to the softness TV stations were feeling in their local markets.
Kelly is a member of the Television Bureau of Advertising (TVB), Interactive Advertising Bureau (IAB) and several other industry associations, and has authored several articles on sales and leadership development in a number of industry publications.
With holiday parties approaching, the Ad Council , Television Bureau of Advertising (TVB) and the National Highway Traffic Safety Administration (NHTSA) are set to put a stop todrunk and "buzzed" driving in the final weeks of December.
The recession and the pull-back on advertising revenues means that those sub-channels are not going to be exploited the day after the transition is complete," says Gary Bells, spokesman for the Television Bureau of Advertising, a local TV advocacy org.
We've got a kid on a bike, and he's tossing television sets, instead of newspapers," says Ave Butensky, president of the Television Bureau of Advertising, which represents nearly 500 local TV stations and commissioned the spot.
More recent interim figures released by the Television Bureau of Advertising reported total TV ad revenues for 1993 up 4 per cent to $23.
Case & Company, Management Consultants Bureau of Advertising, Color in Newspaper Advertising Maritz Motivation, Inc.
With TVB, the Television Bureau of Advertising, presenting the findings and presenting a White Paper at its website, positives about television aren't exactly a surprise.
based Television Bureau of Advertising recently conducted a survey that found the online presence from U.
The Bureau of Advertising published its annual expenditures books, a 60- page volume reporting investments of all national advertisers calculated to have spent $25,000 or more in newspapers.
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