A 1963 Bureau of Advertising
study proposed and provided data for expanding the measurement of recognition.
TVB, which used to be known more formally as the Television Bureau of Advertising
, is not about to let marketers forget about the power of the tube.
In a recent meeting with Chris Rohrs, president of the Television Bureau of Advertising
, the conversation turned to the softness TV stations were feeling in their local markets.
With holiday parties approaching, the Ad Council , Television Bureau of Advertising
(TVB) and the National Highway Traffic Safety Administration (NHTSA) are set to put a stop todrunk and "buzzed" driving in the final weeks of December.
The recession and the pull-back on advertising revenues means that those sub-channels are not going to be exploited the day after the transition is complete," says Gary Bells, spokesman for the Television Bureau of Advertising
, a local TV advocacy org.
We've got a kid on a bike, and he's tossing television sets, instead of newspapers," says Ave Butensky, president of the Television Bureau of Advertising
, which represents nearly 500 local TV stations and commissioned the spot.
More recent interim figures released by the Television Bureau of Advertising
reported total TV ad revenues for 1993 up 4 per cent to $23.
With TVB, the Television Bureau of Advertising
, presenting the findings and presenting a White Paper at its website, positives about television aren't exactly a surprise.
based Television Bureau of Advertising
recently conducted a survey that found the online presence from U.
The Bureau of Advertising
published its annual expenditures books, a 60- page volume reporting investments of all national advertisers calculated to have spent $25,000 or more in newspapers.