Bureau of Advertising

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Bureau of Advertising

An organization that promotes the American newspaper industry to advertisers. It attempts to encourage advertisers to buy space in newspapers and thereby keep the industry profitable. It provides potential advertisers and advertising agencies with information on local markets, paper circulation and other data. It is a non-profit organization and is a division of the American Newspaper Publishers Association.

References in periodicals archive ?

A 1963 Bureau of Advertising study proposed and provided data for expanding the measurement of recognition.

A study of national advertising's payout: image ads in newspaper ROP

TVB, which used to be known more formally as the Television Bureau of Advertising, is not about to let marketers forget about the power of the tube.

TV org leans on influence

In a recent meeting with Chris Rohrs, president of the Television Bureau of Advertising, the conversation turned to the softness TV stations were feeling in their local markets.

Dispatch from the ad wars

Kelly is a member of the Television Bureau of Advertising (TVB), Interactive Advertising Bureau (IAB) and several other industry associations, and has authored several articles on sales and leadership development in a number of industry publications.

LIN Media Promotes Michael Kelly to Vice President Sales

With holiday parties approaching, the Ad Council , Television Bureau of Advertising (TVB) and the National Highway Traffic Safety Administration (NHTSA) are set to put a stop todrunk and "buzzed" driving in the final weeks of December.

TVB Seeks To Dunk Drunk and 'Buzzed' Holiday Drivers

The recession and the pull-back on advertising revenues means that those sub-channels are not going to be exploited the day after the transition is complete," says Gary Bells, spokesman for the Television Bureau of Advertising, a local TV advocacy org.

Digital dilemma: feds throw switch at tough time for stations

We've got a kid on a bike, and he's tossing television sets, instead of newspapers," says Ave Butensky, president of the Television Bureau of Advertising, which represents nearly 500 local TV stations and commissioned the spot.

Cable-ready home delivery

More recent interim figures released by the Television Bureau of Advertising reported total TV ad revenues for 1993 up 4 per cent to $23.

Latest figures show mucho dough

Case & Company, Management Consultants Bureau of Advertising, Color in Newspaper Advertising Maritz Motivation, Inc.

OKI Data Americas Exhibits Interactive Color Banner Printing Alongside Affordable K-12 Products and Solutions at TCEA 2011

With TVB, the Television Bureau of Advertising, presenting the findings and presenting a White Paper at its website, positives about television aren't exactly a surprise.

Study: Time Spent With TV Tops Other Media

based Television Bureau of Advertising recently conducted a survey that found the online presence from U.

Packer pushes for Web feat

The Bureau of Advertising published its annual expenditures books, a 60- page volume reporting investments of all national advertisers calculated to have spent $25,000 or more in newspapers.