Bundling


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Bundling

1. The practice of selling multiple products as if they were one. For example, all seven books in the Harry Potter series may be bundled and sold as a box set.

2. The practice of compiling a number of financial products and selling them as securities. Mortgages are frequently bundled as mortgage-backed securities.
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Over the last two decades, bundling has become an increasingly prevalent topic of Industrial Organisation research, as it creates a host of new competitive and regulatory challenges.
Bundling strategies in ICT sector: an introduction
First, it's important to think about what bundling really is and why it's worth considering.
Bundling what works what doesn't
The first holds senior management accountable for eliminating unnecessary contract bundling and mitigating the effects of necessary and justified bundling.
Federal agencies to dismantle contract bundling: President demands reform aimed at boosting competition among small businesses. (Small Business News)
However, these conservative and controlling aspects of bundling are not a twentieth-century innovation.
The original bundlers: Boaz and Ruth, and seventeenth-century English courtship practices
The third, bundling with profits and sales objectives, is to maximize profits only if sales do not decline.
Mixed Bundling with Profit and Sales Objectives
Thus, soft dollars appear to be an innovative form of organization that achieves the benefits of bundling wile allowing reseach and execution to be efficiently produced by specialized firms.
A hard look at soft dollars
Thus, the seller selects either simple monopoly pricing or some form of commodity bundling in selling goods 1 and 2.
Premium bundling

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