Buckslip

Buckslip

In fundraising, a small rectangular piece of paper in a direct mail package. It may contain information on planned giving or simply summarize the contents of the rest of the package. It nearly always includes information about how the recipient can respond and send money to the direct mailer.
References in periodicals archive ?
The agency now files everything from its personnel manual to the company memos that were once passed with a buckslip from desk to desk, all either appended to an account or indexed so it can by searched and found, said Diane Booth, vice president of operations.
Of course, the contrary argument for envelope packages is that with the letter, the premium buckslip, etc., you have a number of different entry points or chances to capture attention.
A buckslip insert reinstated how much a sponsored child treasures greetings from a sponsor.
The package, which included a simple #10 envelope with a business reply envelope and a single two-color buckslip, got a tremendous response.
By my count, the carrier, the sales letter and a buckslip insert pose more than 60 questions about your dog.
Golf Association, have included gift membership offers in acquisition mailings, but the sales pitch usually stops at a buckslip.
On the marketing side, we were making a seismic change from the early age of sending a sample issue and an order card to the new era of a long, meaty sales letter with an order form, reply envelope and maybe a buckslip describing the free special report premium.
Inside was a two-page letter, application form, brochure, flier, terms and conditions booklet, buckslip and a return envelope.
* A buckslip, "A Personal Note...." which is a three-paragraph testimonial from "William D., Richmond, VA" on how one article in the newsletter gave him the answer to relieving 12 years of nightly knee pain.
To cinch the deal, Knowledge Products throws in a mini boombox premium that gets its own buckslip for promotion and is featured in copy on the outer envelope.
Eliminate the brochure or the premium buckslip. Consider an "illustrated letter," more depictions of the premium report, etc.