In this more restrictive underwriting environment, experienced
brokerage general agents find themselves handling cases differently.
The outlook for the
brokerage general agent distribution approach in the variable life market is unclear.
Check image deposit, a check imaging capability that allows Genworth to work from the scanned image of a check, allows participating
brokerage general agents to increase speed of service and save on express mail expenses.
The company also makes its proprietary life insurance available to
brokerage general agents, broker/dealers and independent financial planner producer groups through its wholesaling unit, Axa Distributors.
Brokerage General Agents can introduce you to new efficiencies in LTCI that make this a faster, easier sale than ever before.
Larger
brokerage general agents have also shown keen interest in playing a role here.
Distribution: Independent financial advisers,
brokerage general agents, securities brokerage firms, banks, other independent organizations
For example, several
brokerage general agents recently told me that the life insurance business has changed dramatically from a quarter century ago, and even from just a few years ago.
The highly entrepreneurial
brokerage general agents quickly seized this channel change as an opportunity to serve the ranks of the newly liberated agents.
Answering these questions can be complex because of the myriad channels involved: retail producers who sell to consumers, including career agents, independent agents, stockbrokers, personal producing general agents, bank representatives and direct response; and intermediary producers who support retail agents, including wholesalers,
brokerage general agents and managing general agents; plus variations of those.
