Block Programming

(redirected from Broadcast Block)

Block Programming

In radio and television broadcasting, the practice of airing similar shows for a two to four hour span of time. Block programming is intended to appeal to the same demographic so the audience remains relatively constant for the block programming period. This gives advertisers a long space of time in which to target their products to their most likely customers. It is also called a broadcast block.
References in periodicals archive ?
Beginning September 2002, 4Kids Entertainment will provide all programming content for Fox's Saturday morning broadcast block, which commences at 8am ET/PT (7am CT).
Disney has already branded broadcast blocks and 14 Disney Channel premium services around the world.
Following deals to broadcast blocks of programming under the Junior label in Germany and Switzerland, Irish channel TG4 has signed to take 600 hours of programming and with it exclusive access to EM.
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