Block Programming

(redirected from Broadcast Block)

Block Programming

In radio and television broadcasting, the practice of airing similar shows for a two to four hour span of time. Block programming is intended to appeal to the same demographic so the audience remains relatively constant for the block programming period. This gives advertisers a long space of time in which to target their products to their most likely customers. It is also called a broadcast block.
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Domestically, Fox Family Channel gives Disney 81 million cable homes, but the real cornerstone of the deal was Fox Kids International, which chairman Michael Eisner noted, "is a tremendous opportunity for us." Disney has already branded broadcast blocks and 14 Disney Channel premium services around the world.
Following deals to broadcast blocks of programming under the Junior label in Germany and Switzerland, Irish channel TG4 has signed to take 600 hours of programming and with it exclusive access to EM.TV's material for Ireland, including the Jim Henson catalog.
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