Broadcast Advertisers Reports

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Broadcast Advertisers Reports

An organization that examines the products and services advertised in broadcast media. It publishes reports on such topics and includes information on where ads for certain products generally fall in a commercial break. It provides these reports to paid subscribers.
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This report summarizes an assessment of airings of AIDS PSAs in the United States during October 1987-December 1990 that were produced by CDC'S "America Responds to AIDS" (ARTA) (1) campaign arid other groups.(*) The assessment used data obtained from Broadcast Advertisers Reports (BAR) of the Arbitron Company.[dagger]
Assessment of broadcast media airings of AIDS-related public service announcements - United States, 1987-1990
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