Bricks-and-Clicks


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Related to Bricks-and-Clicks: Click And Mortar

Bricks-and-Clicks

A company with a physical presence in the real world as well as online. Example of brick and click companies are retail book sellers with a physical store and a website from which one may order books. A brick and click company attempts to combine the flexibility of a purely online company with the personal service available from a brick and mortar company.
References in periodicals archive ?
Bricks-and-clicks retailers are playing an increasingly important part in its survival by capitalising on the number of shoppers searching for low prices online by offering their own web discounts, which is leveraged by their ability to offer greater customer care and a real-world touchpoint.
Going forward, competition will continue to intensify online as more banks create bricks-and-clicks offerings for clients.
The latest results show a shift in the competitive landscape as Internet pureplays decline and bricks-and-clicks competitors gain momentum.
In total, bricks-and-clicks providers drove the largest changes in the rankings (see Figure 2).
Going forward, as more bricks-and-clicks firms enter the market with integrated Web offerings and local office support, we anticipate improved conversion rates.