Bricks-and-Clicks

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Bricks-and-Clicks

A company with a physical presence in the real world as well as online. Example of brick and click companies are retail book sellers with a physical store and a website from which one may order books. A brick and click company attempts to combine the flexibility of a purely online company with the personal service available from a brick and mortar company.
References in classic literature ?
In Bowre and Field he sought, where any tuft Of Grove or Garden-Plot more pleasant lay, Thir tendance or Plantation for delight, By Fountain or by shadie Rivulet He sought them both, but wish'd his hap might find EVE separate, he wish'd, but not with hope Of what so seldom chanc'd, when to his wish, Beyond his hope, EVE separate he spies, Veild in a Cloud of Fragrance, where she stood, Half spi'd, so thick the Roses bushing round About her glowd, oft stooping to support Each Flour of slender stalk, whose head though gay Carnation, Purple, Azure, or spect with Gold, Hung drooping unsustaind, them she upstaies Gently with Mirtle band, mindless the while, Her self, though fairest unsupported Flour, From her best prop so farr, and storn so nigh.
Nasdaq:SEEC) will host an event for Southwestern Pennsylvania companies entitled, "E-Business History in the Making: Brick-and-Click Companies in the New Economy," at the Senator John Heinz Pittsburgh Regional History Center on Thurs.
This is yet another reason why hybrid businesses that combine brick-and-mortar as well as Internet CRM practices in a brick-and-click environment will thrive over the next three to five years.