Bricks-and-Clicks

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Bricks-and-Clicks

A company with a physical presence in the real world as well as online. Example of brick and click companies are retail book sellers with a physical store and a website from which one may order books. A brick and click company attempts to combine the flexibility of a purely online company with the personal service available from a brick and mortar company.
References in periodicals archive ?
The vice president for academic affairs for the University of Arkansas System borrows ideas like "fail fast" from the Silicon Valley startup culture, and he divides the colleges of the future into three categories: brick, click and brick-and-click. The statistics that transformed baseball, as described by Michael Lewis in "Moneyball," have arrived in higher education, he says, and it's time to take advantage of digital analytics to help students succeed.
With only 15% of the costs and 10% of the employees of traditional stores, these brick-and-click shops "are extremely profitable:' says Oderi Gerin Leite, manager of electronic commerce for the retailer.
Numerous examples exist of Internet-only models that have "crashed and burned." After several years of experimentation, the industry finally acknowledged that a brick-and-click strategy is essential for most financial service providers today.