The
Brick and Mortar Reporter podcast is a vehicle to raise that awareness.
I would urge all
brick and mortar stores to invest their entire marketing budget into developing online social networks, websites and Internet-based advertising.
In retail, comparable store sales in North America were up 4%, including flat comps in
brick and mortar stores and a 21% increase in digital commerce.
While many customers prefer to buy costumes at
brick and mortar stores, there are plenty of advantages to shopping online.
The much-talked-about surge in online retailing in 1999 caused many to speculate on the future viability of
brick and mortar retailers.
Understanding the strengths and weaknesses of
brick and mortar makes it a lot easier to figure out why both solid and veneer brick walls deteriorate.
TURNAROUND: Last year, Macy's CEO Jeff Gennette said he was "committed" to stabilizing its
brick and mortar business, and that customers had been confused by "very complex" pricing.
But does the bell toll for
brick and mortar storefronts with each click of a mouse?
