The Brick and Mortar
Reporter podcast is a vehicle to raise that awareness.
I would urge all brick and mortar
stores to invest their entire marketing budget into developing online social networks, websites and Internet-based advertising.
In retail, comparable store sales in North America were up 4%, including flat comps in brick and mortar
stores and a 21% increase in digital commerce.
While many customers prefer to buy costumes at brick and mortar
stores, there are plenty of advantages to shopping online.
The much-talked-about surge in online retailing in 1999 caused many to speculate on the future viability of brick and mortar
Understanding the strengths and weaknesses of brick and mortar
makes it a lot easier to figure out why both solid and veneer brick walls deteriorate.
TURNAROUND: Last year, Macy's CEO Jeff Gennette said he was "committed" to stabilizing its brick and mortar
business, and that customers had been confused by "very complex" pricing.
But does the bell toll for brick and mortar
storefronts with each click of a mouse?