Brick and Mortar


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Brick and Mortar

A company with a physical presence in the real world. Example of brick and mortar companies are grocery stores, auto shops, and so forth. While they have higher overhead and less flexibility than online companies, they can often provide more personalized services to customers. See also: Click and mortar.
References in periodicals archive ?
The Brick and Mortar Reporter podcast is a vehicle to raise that awareness.
I would urge all brick and mortar stores to invest their entire marketing budget into developing online social networks, websites and Internet-based advertising.
In retail, comparable store sales in North America were up 4%, including flat comps in brick and mortar stores and a 21% increase in digital commerce.
While many customers prefer to buy costumes at brick and mortar stores, there are plenty of advantages to shopping online.
The much-talked-about surge in online retailing in 1999 caused many to speculate on the future viability of brick and mortar retailers.
Understanding the strengths and weaknesses of brick and mortar makes it a lot easier to figure out why both solid and veneer brick walls deteriorate.
TURNAROUND: Last year, Macy's CEO Jeff Gennette said he was "committed" to stabilizing its brick and mortar business, and that customers had been confused by "very complex" pricing.
But does the bell toll for brick and mortar storefronts with each click of a mouse?