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Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.


a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.


the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

References in periodicals archive ?
Under the FDA's regulations, a generic drug must always be made with the same active ingredients as its brandname counterpart.
What is the difference between generic and brandname drugs?
The moniker is a brandname for a huge powder distributor, Western Powder.
M&M carries a full line of brandname window fashions, and is proud to be Southwest Florida's only Hunter Douglas Gallery dealer.
ICON's LVC arrangement with VisionAmerica (OTCBB:VSNA) has been quite successful for both companies and has allowed ICON to spread its brandname and pricing concepts into a wide variety of U.
PVA's shopping village includes more than 80 of your favorite brandname retailers, such as Amazon.
Corporations always want to team up with big, brandname schools," adds Ivie.
introduced what it says is the only hot-foil printer for wire and cable that can switch brandname legends and product data without downtime.
Overall, the Roda Mas Group - which markets its MSG under brandname 'Sasa' - has an annual MSG production capacity of 65,600 tons.
EchoStar's small-dish DISH Network, which shipped this spring, is up against the popular Digital Satellite System and its expanding lineup of brandname suppliers.
And since Matsushita freely licensed the technology, half a dozen other brandname VHS players hit the stores in a matter of months.
Webster's Medical Desk Dictionary, published in 1986 as the first ever written by professional dictionary editors, is now out as an update whose name reflects the company's efforts to regain brandname exclusivity -- Merriam-Webster's Medical D.