logo

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Related to Brandmark: Brand marketing

Logo

A graphic or seal that is uniquely identifiable with a company or other organization. A logo may be of a certain color and contain certain text and images. A logo helps build brand recognition and eventually customer loyalty. See also: Marketing.

logo

a company name or BRAND NAME written or illustrated in a distinctive way to heighten customers' recognition of the company or product concerned. See BRAND MARK.
References in periodicals archive ?
Suggesting a window on the future, the brandmark draws the
BrandMark is an international distributor and sales agency.
The new brandmark consists of a bespoke wordmark and Mindshare''s new partner symbol.
The payoff of adopting a new identity--a package that includes a company's name, brandmark, and marketing pitch--may be access to hitherto hard-to-penetrate consumer groups and greater market share.
The new name -- Hormel Foods Corporation -- will appear graphically as Hormel Foods in a newly created corporatemark and as Hormel in brandmark usage found on company branded, processed meat and food products.
At first glance, the packaging delivers considered, distilled content: a solid, black brandmark that punches out from the glowing yellow background.
"Customer brand loyalty in the case of Flipkart and Amazon is akin to Coke and Pepsi," said Bakul Gala, Director at BrandMark Group.
Brandmark Collective BV, Tony Kurz, CEO, info@ brandmarkcollective.com, P.
Several factors were taken into account, including strength of the brandmark and impact of corporate identity efforts.
The new brandmark for the 146m business draws on the company's credentials and will feature on all products and marketing materials as this major rebranding exercise unfolds in the course of early 2013.
"I'm on a mission in that everything you touch, whether it's our in-store, or PR, or Web pages, reinforces the Baldwin brandmark quality message.
Every inch of the pack is considered, down to the spot varnish that proudly highlights our brandmark and the matte finish that connotes the smoothness of the almond milk."