is an international distributor and sales agency.
To make Hormel's flagship brand more relevant to its primary consumers, several changes were made: First, the company modified its brandmark
, streamlined and italicized the typeface of the name "Hormel," and repositioned a parsley sprig to make it more prominent.
The new corporatemark was developed as a result of extensive research, begun in 1991, that focused on the brandmark
that appears on all Hormel packaging.
The new brandmark
for the 146m business draws on the company's credentials and will feature on all products and marketing materials as this major rebranding exercise unfolds in the course of early 2013.
I'm on a mission in that everything you touch, whether it's our in-store, or PR, or Web pages, reinforces the Baldwin brandmark
Various versions of the brandmark
have been designed to work across public and private sectors and, from tonight, people will be able to register to use it.
The name change is accompanied by its new brandmark
, print collateral and website.
Amcor's Managing Director and CEO, Mr Ken MacKenzie, said "The brandmark
and other symbols of our new identity reflect a new and progressive organisation of people dedicated to innovation and committed to sustainability.
The hangtags also brandmark
the different types of Scotchgard, so consumers know that the furniture is protected by the appropriate product.
We feel proud to have been honored for the best in creativity and execution from the foremost communications professionals in the business, with both our brandmark
and our corporate brochure taking home Silver Communicator Awards," added Camille DeSantis, Co-President, GDBD.
The budget this year has 3 big takeaways, said Bakul Gala, Director, BrandMark
The lawsuit further validates the company s ongoing commitment to enforce its intellectual property portfolio embedded in its Genuine HID Technology products brandmark
, in order to help customers quickly identify 3rd party products that are truly manufactured with embedded and licensed HID technology inside.