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Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.
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a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson


the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
Staff sitting at consoles at Siemens in Brande can monitor wind farms around the globe.
Boss: Carruthers poses with Playboy model Brande Roderick
Luc Van den Brande added that Europe's climate targets need European local and regional authorities as partners.
"Today, walking down Ledra Street, we have seen that it is possible to turn a place of tears into a place of hope, to turn a hostage of history into a place of freedom," said Van den Brande who was invited to Nicosia by Mayor Eleni Mavrou.
Next is a story of greed and racism featuring Anson Mount as wealthy redneck Tex Woods Jr., who with his wife Tiffany (a very funny Brande Roderick), moves into the house he's inherited from the father he's killed, and from which he plans to evict the four Army veterans his father has long supported.
Luc Van den Brande (EPP, Belgium), chair of the CoR's Commission for Citizenship, Governance, Institutional and External Affairs (CIVEX), was named, at the end of 2010, special adviser to Regional Policy Commissioner Johannes Hahn for multilevel governance issues.
This is what Committee of Regions (CoR) President Luc Van den Brande, and EU Energy Commissioner Andris Piebalgs said at a press conference organised on 10 April during the CoR's plenary session.
And in her first TV role, Playboy's April 2000 Playmate Brande Roderick is joining the show as the new female lead, Leigh Dyer.
Since a Christian Democrat, Belgium's Luc Van den Brande, is the current President, renewal of this agreement would mean that Mercedes Bresso would take up the office.
During the latest round of the Subsidiarity Fora (Assises de la Subsidiarite), which took place in Paris on 24 October, both the President of the EU's Committee of the Regions (CoR), Luc Van den Brande, and his First Vice-President, Michel Delebarre, called for the impact analyses which precede any EU legislative proposal to now take account of the territorial impact of the planned initiatives.
Siemens also plans to invest in increasing production capacity at its Aalborg propeller assembly line and its Brande assembly plant.