brand name

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Brand Name

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, symbols or even the name of the company itself. Brand names make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand name products are somehow better than off-brand or generic products; as a result, brand name products are usually more expensive.

brand name

the name used to identify a particular BRAND. This can consist of a newly created word or phrase, or a conventional word or phrase adapted to have a particular meaning. The skill of advertising copywriters lies in creating or finding words which have a broad-ranging and powerful appeal, and which are meaningful and pronounceable in several languages. Once created, brand names can be given legal protection against unauthorized use by registering them as TRADEMARKS. See BRAND EXTENSION, GLOBAL BRAND.
References in periodicals archive ?
Such groups could evaluate potential brand names against the six criteria, as well as evaluate other brand aspects such as packaging, packaging colors and more.
Successful brand names should be unique or distinct in terms of sound, pronunciation, spelling and meaning.
Loyalty to brand name products can vary by demographic group as well as by category.
For the first time, the company decided to provide contract manufacturing service to brand name luminaire suppliers after introducing its own-brand lighting fixtures last year.
Amid this wealth of thought and information, Rivkin and Sutherland's central message is that brand names matter.
Generics have subsequently faded but their introduction and the recession that fueled their growth left a long-term dent in our belief in brand names.
To confront the generic onslaught, brand names are slashing prices by as much as 20% and targeting white box companies' favorite clients: small businesses and individual consumers, says Dataquest analyst Luis Anavitarte.
Person-based brand names are not short (especially when three or four names are strung together), crisp or particularly memorable.
Applica markets products under licensed brand names, such as Black & Decker [R]; its own brand names, such as Windmere[R], LitterMaid[R], Belson[R] and Applica[R]; and other private-label brand names.
Though neither side would discuss the terms of the arrangement, he pointed to Cherokee's past success in leveraging brand names as an indicator of what it could bring.
Research on brand names has been mostly normative in nature.
was named by Strategic Name Development, a brand name consultancy that develops product names, company names, taglines and conducts brand name research.