brand name

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Brand Name

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, symbols or even the name of the company itself. Brand names make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand name products are somehow better than off-brand or generic products; as a result, brand name products are usually more expensive.

brand name

the name used to identify a particular BRAND. This can consist of a newly created word or phrase, or a conventional word or phrase adapted to have a particular meaning. The skill of advertising copywriters lies in creating or finding words which have a broad-ranging and powerful appeal, and which are meaningful and pronounceable in several languages. Once created, brand names can be given legal protection against unauthorized use by registering them as TRADEMARKS. See BRAND EXTENSION, GLOBAL BRAND.
References in periodicals archive ?
Last year, they shipped 50,000 of the vehicles, and with Pacific's brand names slapped onto them, Currie figures sales will triple within two years.
Such groups could evaluate potential brand names against the six criteria, as well as evaluate other brand aspects such as packaging, packaging colors and more.
Successful brand names should be unique or distinct in terms of sound, pronunciation, spelling and meaning.
Loyalty to brand name products can vary by demographic group as well as by category.
is developing a two-pronged strategy for its LED luminaire business, including contract manufacturing operation and brand name operation, the firm's spokesman B.
There are, for example, several pages in which the authors discuss the perils of transporting brand names across linguistic boundaries, pointing out how Volkswagen's Vento means "fart" in Italian, how Estee Lauder's Country Mist makeup means "manure" in German, and how Powergen, the Italian maker of a battery charger, showed its obtuseness when it insisted on dubbing its Web site www.
Riccardi said it is especially important to understand the difference in dosing of generics versus brand name labels.
Within the Life Style data base, there are a number of questions that tap into the issue of our belief in brand names.
Born as sub-contractors to the major manufacturers, white box makers are gaining popularity in their own right thanks to improved products and support services, bargain basement prices that are typically 20% lower than brand names, and a cheap Third World labor pool.
Based on the research in this area, it appears that alpha-numeric brand names are more appropriate for some types of products.
The combined company will have a broad portfolio of well recognized brand names such as Salton[R], George Foreman[R], Black & Decker[R], Westinghouse[TM], Toastmaster[R], Melitta[R], Russell Hobbs[R], Windmere[R], LitterMaid[R], Farberware[R] and Belson[R].
The 14-person operation acts as a go-between for retailers and brand names, ensuring consistency and management ease.