They said lighting heavyweights such as Philips and Osram also drum up subcontract orders in markets where the chance for their brand name operation is slim.
in Taiwan, where Delta is already a contract supplier and brand name supplier.
There's no question that Rivkin and Sutherland have thought long and deeply about brand names
, and they offer more than a few insights.
Yet analyst Anavitarte says that's a dangerous strategy unless off brands dramatically improve customer service and product promotion and secure more contracts with brand names.
Typically, the scenario plays out in the following way in Latin America: retailers stock up with brand names before ordering cheaper white boxes; customers complain about generic brands having less quality and technical support; retailers return to ordering more brand names; white box makers cut prices and improve technical support and brand names respond by lowering prices.
While the three localized names, Pellon, Vlieseline and Fliselina, are changing to the universal brand name, Vilene, the product line will remain in same -- with all of the high quality interlinings that our customers have come to associate with Freudenberg worldwide.
The Vilene brand name had already been in use for Freudenberg interlining products in Great Britain and the Far East.
It's extremely expensive to build a brand name
, because marketing expenses are like a black hole in outer space,'' he said.
governments have all issued guidance calling for neutral specifications and the elimination of brand names
a brand name
consultancy that develops names and conducts brand name
research for many of the world's Fortune 500 companies -- has fashioned a new slogan for the Medison Company of South Korea, a leading manufacturer of ultrasound diagnostic scanners for the medical community.