brand name

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Brand Name

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, symbols or even the name of the company itself. Brand names make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand name products are somehow better than off-brand or generic products; as a result, brand name products are usually more expensive.

brand name

the name used to identify a particular BRAND. This can consist of a newly created word or phrase, or a conventional word or phrase adapted to have a particular meaning. The skill of advertising copywriters lies in creating or finding words which have a broad-ranging and powerful appeal, and which are meaningful and pronounceable in several languages. Once created, brand names can be given legal protection against unauthorized use by registering them as TRADEMARKS. See BRAND EXTENSION, GLOBAL BRAND.
References in periodicals archive ?
Due to the agreement, the company is likely to be forced to drop the Hero brand name and give their electric two-wheelers a new tag name.
Study 1: The Influence of Number Magnitude in Luxury Brand Names
Brand names: Maxithins, Safe & Soft, Gards, At Ease, Precious, Task Brand, private label
Traditionally, many retailers have used the retail banner name as their store brand name -- or part of their store brand names.
A study of Medicare beneficiaries with diabetes found that the use of brand name drugs for which identical generics are available accounted for 23% to 45% of prescriptions, depending on the class.
Bonferroni tests (p < .05) showed that Hypothesis 2 was supported because both the GRE and the SRE conditions had greater recall of brand names than the semantic condition (see bottom of Table 1).
Tuten described the naming convention in the wine industry as following either traditional, contemporary or novelty variations and suggested that traditional brand names may be based on the winemaker (Robert Mondavi or Rodney Strong), while another trend with contemporary names is to name a wine after a "critter" (Leaping Lizard, The Little Penguin or Three Blind Moose).
Gagne and colleagues called the difference in cardiovascular outcomes "commensurate with the expected effect" based on differences in adherence, while noting that theirs was the first study to demonstrate differences in health outcomes related to the dispensing of generic or brand name statins.
If drug companies provided food or beverages at the workplace, 39 percent of doctors prescribed brand name drugs when patients asked, compared with 33 percent of doctors who did not get free food.
Loyalty to brand name products can vary by demographic group as well as by category.
is developing a two-pronged strategy for its LED luminaire business, including contract manufacturing operation and brand name operation, the firm's spokesman B.Y.
Creditors have asked the patent institutions to terminate "Alen Mak's" right on five brand names which include a baby shampoo, whitening lotion, toothpaste, shaving foam, and hair color.