Such groups could evaluate potential brand names
against the six criteria, as well as evaluate other brand aspects such as packaging, packaging colors and more.
Successful brand names
should be unique or distinct in terms of sound, pronunciation, spelling and meaning.
Loyalty to brand name
products can vary by demographic group as well as by category.
For the first time, the company decided to provide contract manufacturing service to brand name
luminaire suppliers after introducing its own-brand lighting fixtures last year.
Amid this wealth of thought and information, Rivkin and Sutherland's central message is that brand names
Generics have subsequently faded but their introduction and the recession that fueled their growth left a long-term dent in our belief in brand names
To confront the generic onslaught, brand names
are slashing prices by as much as 20% and targeting white box companies' favorite clients: small businesses and individual consumers, says Dataquest analyst Luis Anavitarte.
Person-based brand names
are not short (especially when three or four names are strung together), crisp or particularly memorable.
Applica markets products under licensed brand names
, such as Black & Decker [R]; its own brand names
, such as Windmere[R], LitterMaid[R], Belson[R] and Applica[R]; and other private-label brand names
Though neither side would discuss the terms of the arrangement, he pointed to Cherokee's past success in leveraging brand names
as an indicator of what it could bring.
Research on brand names
has been mostly normative in nature.
was named by Strategic Name Development, a brand name
consultancy that develops product names, company names, taglines and conducts brand name