It appears that the personality of a brand can non-consciously "push" or "nudge" a consumer to act in ways consistent with that personality when exposed to brand imagery
And that's what building brand imagery
and brand loyalty is all about.
Not to mention they've wrapped a few thousand cars, vans and semitrailers in brand imagery
Investors will and should pay more for a firm that owns brands with favorable brand imagery
associations and strong loyalty than a similar firm with less appealing brands (Madden et all 2006).
The analysis involved testing respondents' preferences under various scenarios in which combinations of information like price, brand name, brand imagery
, product information or advertising were presented to consumers.
But the teenagers were confused by the health messages appearing on brightly coloured packets alongside brand imagery
, and this blunted the effect of the warnings, said the researchers.
This time round the firm also has clearer advertising objectives -- it has to persuade lapsed users to come back to Andrex, must leverage the puppy, and rebuild the brand imagery
by giving consumers a demonstrative reason why they should pay the brand premium (ie playing the new feel card).
Our consumers are telling us they prefer graphics that have taste appeal and support the brand imagery
This reliability of visual appearance is critical to guarantee consistent brand imagery
across all forms of collateral, packaging, signage and more.
The brand imagery
is always beautiful and positive.
Having our brand on the top of a list in an unsolicited survey is definitely proof of the great success of Corona Extra and of the unique brand imagery
that distinguishes our brand all over the world," said Jose Pares, Chief Sales and Marketing Officer at Grupo Modelo, the maker of Corona Extra.
With the new brand imagery
and color cues across all of our flavors, now you'll see a stronger block of Pacific products on the shelf, making it easier for shoppers to find and buy their favorites.