Because they allow companies to share or mitigate the risks, such partnerships have become a popular way of bringing brand extensions
When nonprofits attach their names to brand extensions
that are a good fit with their organizational mission and values, they can build brand recognition and significant revenue," said Martyn Tipping, one of the survey's authors and president of TippingSprung, which along with Brandweek magazine produced the survey.
These goals will be met not only through brand extensions
but also three a three-year cost savings target of $400-500 million.
market share of top brands, and suggestions on nicotine-free cigarette brand extensions
, please see: www.
While there are a number of potential positive outcomes associated with brand extensions
, there could be some negative results as well.
The PC Plus brand extension
, PC Helpdesk, covers areas such as Windows 98, ME, NT, 2000 and XP as well as Microsoft Office and various hardware, software and Internet-related topics.
are a common revenue generation tactic as they allow a team to enter a new product category while taking advantage of a pre-existing brand name and the image associated with that parent brand name (e.
At Hard Rock, Tomasso oversaw one of the world's most recognizable brands and helped guide the company into successful brand extensions
including hotels, casinos, licensing and e-commerce.
Instead, brand extensions
are usually the means of choice to introduce new products.
Market research studies that mimic a typical shopping environment with visual information and competing brands will reveal greater potential for high-status brand extensions
Sardina's years of successful leadership of the company in growing market share, developing flagship brand extensions
and integrating strategic acquisitions.
Furthermore, it can be easily configured to accommodate brand extensions