Brand Terrorist

Brand Terrorist

A slang term for an employee who intentionally or unintentionally causes harm to his/her company and damages its reputation. For example, a trader who illegally trades on an investment bank's account and causes a scandal is a brand terrorist for that investment bank.
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References in periodicals archive ?
Boucek said that a powerful weapon in the fight against terrorism is Islamic scholars who brand terrorist efforts as deviant and anti-Islamic.