While Apple emerged as a potential choice for OnePlus users (6 per cent) and Oppo users (18 per cent), OnePlus stands to gain from brand switching
by users currently using Apple (9 per cent), Samsung (15 per cent) and Vivo (16 per cent).
is a process in which customers tend to end relationship with a particular company and start relationship with a new one.
Therefore, brand switching
and switching intention imply negative outcomes for companies.
Donaldson and Chase Ryant that tobacco companies had introduced small and large packages to motivate brand switching
and continued use among current users when faced with low market share or threats such as tax-induced price increases or competitors' use of price promotions.
A negative shopping experience brings less impact and pushes non-repeat purchase or worse, brand switching
. In consumer electronics retail, for example, a customer-centric and caring service provided by an in-store sales clerk is a critical loyalty trigger.
Not surprisingly, brand switching
to save money is more common among younger and less affluent shoppers.
In addition to cancellation, other responses related to brand switching
or item switching (i.e.
It also benefits stores and brands by locking in consumers' repeat purchases, minimizing store and brand switching
[USPRwire, Mon Dec 28 2015] Intense competition from imported brands and brand switching
among consumers caused baby food to register slightly slower value growth in 2015 compared to the previous year.
?TNS advises clients on specific growth strategies around new market entry, innovation, brand switching
and stakeholder management, based on long-established expertise and market-leading solutions.
When I said that we've tried everything, I really mean everything-consumer and trade promos to induce brand switching
, advertising, PR and press releases, price discounts, bargain sales, direct and multilevel selling, and others.