Market penetration/share

(redirected from Brand Shares)

Market penetration/share

Used in the context of general equities. Percent of trading volume in a stock that a particular market maker trades.

Market Penetration/Share

The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large company, maintains a substantial market share in order to remain competitive. However, companies that achieve too high a market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws. Some companies have a large market share compared to their competitors, but not enough to be considered a monopoly: these are called gorillas. See also: Herfindahl-Hirschman Index.
References in periodicals archive ?
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
2 Focus Sector: Discounters Table 26 Discounters: Value Sales, Outlets and Selling Space 2000-2005 Table 27 Discounters: Value Sales, Outlets and Selling Space: % Growth 2000-2005 Table 28 Discounters Company Shares by Value 2004-2005 Table 29 Discounters Brand Shares by Value 2004-2005 Table 30 Discounters Company Shares by Outlets 2004-2005 Table 31 Discounters Brand Shares by Outlets 2004-2005 Table 32 Discounters Company Shares by Selling Space 2004-2005 Table 33 Discounters Brand Shares by Selling Space 2004-2005 Table 34 Discounters Forecasts: Value Sales, Outlets and Selling Space 2005-2010 Table 35 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2005-2010 7.
2 Focus Sector: Discounters Table 25 Discounters: Value Sales, Outlets and Selling Space 2000-2005 Table 26 Discounters: Value Sales, Outlets and Selling Space: % Growth 2000-2005 Table 27 Discounters Company Shares by Value 2004-2005 Table 28 Discounters Brand Shares by Value 2004-2005 Table 29 Discounters Company Shares by Outlets 2004-2005 Table 30 Discounters Brand Shares by Outlets 2004-2005 Table 31 Discounters Company Shares by Selling Space 2004-2005 Table 32 Discounters Brand Shares by Selling Space 2004-2005 Table 33 Discounters Forecasts: Value Sales, Outlets and Selling Space 2005-2010 Table 34 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2005-2010 7.
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2002-2005
Table 7 OTC Healthcare Brand Shares by Retail Value 2002-2005