Market penetration/share

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Market penetration/share

Used in the context of general equities. Percent of trading volume in a stock that a particular market maker trades.

Market Penetration/Share

The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large company, maintains a substantial market share in order to remain competitive. However, companies that achieve too high a market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws. Some companies have a large market share compared to their competitors, but not enough to be considered a monopoly: these are called gorillas. See also: Herfindahl-Hirschman Index.
References in periodicals archive ?
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
- The Future of the Spirits Market in Austria to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Bakery & Cereals Market in Turkey to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Fish and Seafood Market in Argentina to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Haircare Market in South Africa to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Spirits Market in Canada to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Meat Market in Brazil to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Wine Market in Denmark to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Pasta and Noodles Market in the United States to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Soups Market in Canada to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Ice Cream Market in Philippines to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Ice Cream Market in Italy to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape