Market penetration/share

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Market penetration/share

Used in the context of general equities. Percent of trading volume in a stock that a particular market maker trades.

Market Penetration/Share

The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large company, maintains a substantial market share in order to remain competitive. However, companies that achieve too high a market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws. Some companies have a large market share compared to their competitors, but not enough to be considered a monopoly: these are called gorillas. See also: Herfindahl-Hirschman Index.
References in periodicals archive ?
The Future of the Spirits Market in Slovakia to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
USPRwire, Mon Mar 31 2014] The Future of the Male Toiletries Market in Bulgaria to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean's extensive market and company research.
The Future of the Spirits Market in Austria to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
USPRwire, Fri Mar 28 2014] The Future of the Savory and Deli Foods Market in Canada to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean's extensive market and company research.
The Future of the Fish and Seafood Market in Argentina to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
The Future of the Spirits Market in Canada to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
UKPRwire, Wed Apr 02 2014] The Future of the Haircare Market in China to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean's extensive market and company research.
UKPRwire, Tue Apr 01 2014] The Future of the Male Toiletries Market in Poland to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean's extensive market and company research.
UKPRwire, Tue Apr 01 2014] The Future of the Haircare Market in Ireland to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean's extensive market and company research.
The Future of the Meat Market in Brazil to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
UKPRwire, Tue Apr 01 2014] The Future of the Haircare Market in Italy to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean's extensive market and company research.