Market penetration/share

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Market penetration/share

Used in the context of general equities. Percent of trading volume in a stock that a particular market maker trades.

Market Penetration/Share

The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large company, maintains a substantial market share in order to remain competitive. However, companies that achieve too high a market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws. Some companies have a large market share compared to their competitors, but not enough to be considered a monopoly: these are called gorillas. See also: Herfindahl-Hirschman Index.
References in periodicals archive ?
- The Future of the Spirits Market in Slovakia to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Bakery & Cereals Market in Turkey to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
This trend also is related to retailers' new focus in categories where store brand share has been low (e.g., skincare preparations, personal soap/bath needs and cosmetics).
- The Future of the Spirits Market in Austria to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Haircare Market in South Africa to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Fish and Seafood Market in Argentina to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
[USPRwire, Wed Apr 16 2014] The Future of the Haircare Market in Bulgaria to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean's extensive market and company research.
- The Future of the Spirits Market in Canada to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
[USPRwire, Wed Apr 16 2014] The Future of the Haircare Market in Ukraine to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean's extensive market and company research.
[UKPRwire, Wed Apr 02 2014] The Future of the Haircare Market in China to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean's extensive market and company research.
[USPRwire, Wed Apr 16 2014] The Future of the Oral Hygiene Market in Egypt to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean's extensive market and company research.
[UKPRwire, Tue Apr 01 2014] The Future of the Male Toiletries Market in Poland to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean's extensive market and company research.