brand preference

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Brand Preference

The extent to which a consumer makes purchasing decisions based on a brand name rather than the quality of a product or the price. Brand names include logos, catchphrases, symbols or even the name of the company itself. Most marketing campaigns are designed to convince consumers that a brand's product is superior, whether or not it actually is. For this reason, brand name products are often more expensive.

brand preference

the selection of a particular BRAND over other brands by a consumer. See BRAND LOYALTY.
References in periodicals archive ?
Scrolling past their personal posts on social media reveals their true brand preferences.
Reach is not influence
If you are lower in relationship power and have different brand preferences than your partner, you're probably going to find yourself stuck with your partner's favourite brands, over and over again.
Differing brand choices can make a dent in relationship
USA], Aug 15 (ANI): You like Coke and your partner likes Pepsi - It may not seem like a big deal, but according to a recent study, different brand preferences can take the fizz out of your relationship.
Coke or Pepsi: Has your romance passed its 'fizzical'?
Pay Your Selfie's mobile marketing platform applies data analytics to uncover valuable insights on consumer lifestyle trends and brand preferences from smartphone images.
Mobile marketing platform delivers consumer brand engagements, analytics through "scavenger hunt" selfies
NPD maintains a BrandLink database that identifies brand preferences of fans of big-name musicians, actors, athletes and others.
Rihanna tops in brand pull
During this time, thousands of people have identified their luxury brand preferences on their dating profiles — and Luxy has compiled and ranked those luxury brands preferred by our wealthy single members.
Luxy Millionaire Dating Finds Tesla to Trump BMW
USPRwire, Thu Jan 14 2016] Using big data analytics, this research covers all top dryer and dehumidifier brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by dryer and dehumidifier sales, number of times online users mention about a particular dryer or dehumidifier brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis.
Brand Competition and Consumer Preference of the Chinese Dryer and Dehumidifier Markets
Each website will be powered by a fully customised iSeatz solution and will be designed to meet the demographics and brand preferences of each carrier's customers.
iSeatz and Air France-KLM enter strategic partnership
It shows consumers' brand preferences when there are no promotions to influence them," said Medder.
Jacob's Creek tops poll for recognition
According to a new report from The NPD Group, all women of color do not behave similarly when it comes to buying beauty products--with category usage and brand preferences varying widely across ethnic groups.
The NPD Group reveals ethnicity's impact on the beauty industry
The fast-food industry is working hard to establish brand preferences in these school children so they will become full time loyal customers when they get older.
Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media
The Nokia solution supports multiple languages, and could be customized according to the service provider's brand preferences, Nokia said.
Nokia introduces the Nokia Local Marketing solution
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