brand preference

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Brand Preference

The extent to which a consumer makes purchasing decisions based on a brand name rather than the quality of a product or the price. Brand names include logos, catchphrases, symbols or even the name of the company itself. Most marketing campaigns are designed to convince consumers that a brand's product is superior, whether or not it actually is. For this reason, brand name products are often more expensive.

brand preference

the selection of a particular BRAND over other brands by a consumer. See BRAND LOYALTY.
References in periodicals archive ?
Keywords: Awareness of green marketing, Green purchase intentions, brand preferences, price consciousness
Effects of Green Marketing on Green Purchase Intentions
These segments include brand preferences, retail insights, buying behaviors, and lifestyles of consumers, allowing the industry to plan and optimize beyond age and gender.
Advanced Segments From Scarborough Now In Nielsen Media Impact
Carrasco said the technical working group has scheduled a meeting with the 56 competitions managers next week to clarify equipment specifications, brand preferences and possible suppliers.
Ramirez making sure sports associations get their equipment for SEAG hosting
He engagingly punctuates each chapter with a question back to readers about their own brand preferences. It's a repetitive but effective style for a book specifically designed for a baby boomer audience.
Boomer Brands; Iconic Brands That Shaped Our Childhood
The bottle refills are designed to be inserted into a rigid, reusable dispenser, of which PTI has engineered several types to address different brand preferences. Dromo bottles can be up to 75% lighter than free-standing PET bottles designed for the retail shelf.
Ultra-Lightweight PET Refill Containers Developed for E-Commerce Channels
PTI engineered several dispenser types, each with specific features to address brand preferences. The bottles can be made from virgin PET or up to 100 percent recycled PET.
PTI launches first-of-its-kind PET bottles for e-commerce
Several dispenser types have been engineered, each with specific features to address brand preferences. The bottles can be made from virgin PET or up to 100% recycled PET (rPET)..
PTI: PET Bottle System
OpenKey's solution offers the ability to be fully customised to each specific property implementing Assa Abloy Hospitality mobile access, allowing hotels to offer their guests experiences based on their specific brand preferences and onsite offerings.
Assa Abloy partners with OpenKey for digital key solution
Christian Mendes, of Privilege home insurance, which did the survey, said: "It is fascinating to see how brand preferences change depending on where they are across the UK."
Men's PS923 on luxuries tops women
"If you are lower in relationship power and have different brand preferences than your partner, you're probably going to find yourself stuck with your partner's favourite brands, over and over again.
Differing brand choices can make a dent in relationship
[USA], Aug 15 (ANI): You like Coke and your partner likes Pepsi - It may not seem like a big deal, but according to a recent study, different brand preferences can take the fizz out of your relationship.
Coke or Pepsi: Has your romance passed its 'fizzical'?
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