brand preference

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Brand Preference

The extent to which a consumer makes purchasing decisions based on a brand name rather than the quality of a product or the price. Brand names include logos, catchphrases, symbols or even the name of the company itself. Most marketing campaigns are designed to convince consumers that a brand's product is superior, whether or not it actually is. For this reason, brand name products are often more expensive.

brand preference

the selection of a particular BRAND over other brands by a consumer. See BRAND LOYALTY.
References in periodicals archive ?
Scrolling past their personal posts on social media reveals their true brand preferences.
If you are lower in relationship power and have different brand preferences than your partner, you're probably going to find yourself stuck with your partner's favourite brands, over and over again.
USA], Aug 15 (ANI): You like Coke and your partner likes Pepsi - It may not seem like a big deal, but according to a recent study, different brand preferences can take the fizz out of your relationship.
Pay Your Selfie's mobile marketing platform applies data analytics to uncover valuable insights on consumer lifestyle trends and brand preferences from smartphone images.
NPD maintains a BrandLink database that identifies brand preferences of fans of big-name musicians, actors, athletes and others.
During this time, thousands of people have identified their luxury brand preferences on their dating profiles — and Luxy has compiled and ranked those luxury brands preferred by our wealthy single members.
USPRwire, Thu Jan 14 2016] Using big data analytics, this research covers all top dryer and dehumidifier brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by dryer and dehumidifier sales, number of times online users mention about a particular dryer or dehumidifier brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis.
Each website will be powered by a fully customised iSeatz solution and will be designed to meet the demographics and brand preferences of each carrier's customers.
It shows consumers' brand preferences when there are no promotions to influence them," said Medder.
According to a new report from The NPD Group, all women of color do not behave similarly when it comes to buying beauty products--with category usage and brand preferences varying widely across ethnic groups.
The fast-food industry is working hard to establish brand preferences in these school children so they will become full time loyal customers when they get older.
The Nokia solution supports multiple languages, and could be customized according to the service provider's brand preferences, Nokia said.