brand manager

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Brand Manager

A marketer who takes steps to build brand awareness and eventually brand equity for its products. Brand managers market strategies to differentiate products through logos, catchphrases, symbols or even the name of the company itself, rather than through differences in quality or price. Brand management can increase the revenue potential for a product, and can ultimately increase the value of the company itself.

brand manager

see PRODUCT MANAGER.
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Marketing Director: Andy Goeler Brand Managers: Jon Hoffmeister, Rick Oleshak Agency: Momentum Creative Director: Jeff Stevens Copywriter: Brendan Corcoran Art Director: Nick Bommarito Others: Sang Han, Dan Will, Susie Urschler
Brand Managers looking for advice about using packaging materials effectively to create brand equity can now refer to the new website.
Internally within Wyeth brand managers were brought into the loop.
Gibson: I believe most brand managers play a lead role in managing each of these areas.
I know that most brand managers have MBAs from leading schools, but keep in mind that an MBA is by definition a general degree.
Just like the seven deadly sins illustrate the tendencies of a human being falling into the devil's trap and choosing vice over virtue, the same seven sins are evident in the behaviour of brands and indicate how brand managers build beautiful or conversely ugly brands.
But consumers' perceptions of brands are multidimensional, and all too often, brand managers forget just how important and sacred the care of their brand is--that is, if you've even got a functional brand manager.
Just like the seven deadly sins illustrate tendencies of a human being to fall into the trap of the devil and choose vice over virtue, the same seven deadly sins are evident in the behaviours of brands and can identify the spectrum of behaviours of brand managers to build beautiful or conversely ugly brands.
Brand: Whaler's Rum Supplier: Heaven Hill Distilleries Marketing Director: Kate Latts Brand Managers: Kate Latts, Reid Massey Agency: Keller Crescent Co.