Brand Management


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Brand Management

The steps a company takes in order to build brand awareness and eventually brand equity for its products. Brand management is a marketing strategy designed to differentiate products through logos, catchphrases, symbols or even the name of the company itself, rather than through differences in quality or price. Brand management can increase the revenue potential for a product, and can ultimately increase the value of the company itself.
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WebDAM has released new features to build on the WebDAM brand-management solution Brand Connect that further simplify and automate brand management tasks.
Brand Management in Emerging Markets: Theories and Practices
Ahold USA has appointed Juan De Paoli to the position of senior vice president of brand management and own brands.
com)-- Firefly Brand Management licensing agency has announced the collaboration of Twinkie Chan and Michaels Stores, Inc.
This collection of peer-reviewed chapters by international contributors is intended for undergraduate, graduate, and MBA students, and for those already working in brand management.
22 -- Asia-Pacific Institute of Management, a premier management institute in India, successfully organized a two-day Management Development Programme (MDP) on brand management titled: 'Building Powerful Brands
DIC Entertainment creates Global Brand Management Division.
NORDIC BUSINESS REPORT-7 December 2006-Worldwide Brand Management AB acquires all rights to Bjorn Borg brand(C)1994-2006 M2 COMMUNICATIONS LTD http://www.
The Lawlor Group is a full-service, higher education brand management and marketing communications consulting firm that works with private colleges and universities throughout the United States.
Moger and his executives now offer their clients real estate, design, construction and brand management services under one roof.
Maximizing Your Brand Value" profiles brand management strategies in place at many of the world's best-known companies.
The opportunity for growth and sustainable market share centers on proper brand management.