Brand Leader


Also found in: Dictionary.

Brand Leader

The products in a certain sector of the economy that sell the most relative to competing products. For example, Pepsi and Coca-Cola are considered brand leaders among soft drink products because nearly all such products in the United States are produced by one or the other. Brand leaders generally have developed a great deal of brand loyalty from their customers.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
References in periodicals archive ?
We look forward to educating more of FTA's consumer products company attendees about SGP and the SGP Brand Leaders program so that they, as buyers of flexographically printed materials, can assure a more sustainable supply chain," comments Doreen Monteleone, FTA sustainability consultant and SGP board member.
FJM also announces a new content leadership team for its AgPro unit: Rhonda Brooks rejoins as Editor and Brand Leader; Margy Eckelkamp becomes Managing Editor.
Priority 3 and 4 were the brands with a bio equivalence or chemical equivalence certificates respectively against the brand leader from an unbiased WHO accredited reference laboratory.
Jim Petrus has returned to Starwood to take on the role of global brand leader, St.
UK retail brand leader DS-gluten free is delighted to announce that their authentically Italian, Bonta d'ltalia pizza range is now available in selected Waitrose, Tesco, Morrisons, Booths and Ocado stores nationwide (RSP 3.29 [pounds sterling]).
"We often assist brand leader partners in bringing their vision to a practical conclusion." Sierra makes products that find their way into retail, cosmetic, healthcare, industrial, away-from-home and other markets.
According to Steve Jones, CEO of the new Fair Oaks Farms Brands, LLC, "Our initial launch of Core Power is off to a great start and this new partnership agreement with VEB (Venturing and Emerging Brands, an operating unit of Coca-Cola North America) will help us realize our vision of becoming a leading health and wellness company and the most trusted brand leader in dairy nutrition."
Summary: King Koil, the brand leader in the Middle East matress market, has opened a new showroom on Airport Road in Abu Dhabi.
"Abu Dhabi is one of the world's economic hubs and Doha has emerged as a dynamic cultural centre in the region, so naturally both cities have become a new 'must' on today's global Grand Tour; and St Regis is uniquely positioned to cater to the needs of today's global travellers, offering bespoke luxury informed by the brand's unique legacy," says Paul James, global brand leader of St Regis Hotels & Resorts.
Andrew Lazzaro, Global Brand Leader, OMD Worldwide, recently visited Pakistan to reiterate OMD's commitment to the South Asia region.
Brian Povinelli, the company global brand leader for Westin Hotels and Resorts, said, 'The Westin Puntacana Resort is a highly anticipated addition to our growing resorts portfolio, offering travellers a refreshing, island retreat on one of the most popular islands in the Caribbean.
The recently announced strategic partnership with Etihad Airways, backed by the 40% stake the UAE national carrier has taken, will allow us to consolidate our position as a brand leader on the routes we server Shelley Cole has also been seconded to Air Seychelles as Chief Financial Officer Prior to joining the airline, Ms Cole, who is a member of the Institute of Chartered Accountants, was Etihad Airways' Regional Finance Manager Asia Pacific, and has also held positions at Shell International Ltd in London and Caltex in Sydney