Brand Franchise

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Brand Franchise

An agreement between a wholesaler or retailer and the holder of a brand for the distributor to use that brand exclusively in an area. That is, the wholesaler or retailer is the only company permitted to sell that brand product within certain boundaries. This helps the wholesaler or retailer boost its sales, because it can tap into customers' brand loyalty.
References in periodicals archive ?
NEW YORK -- According to an ACNielsen study, global consumers connect with brand franchises that symbolize trust, offer a specific expertise and group products logically.
Unfortunately, Wall Street's focus on short-term profits has resulted in the erosion of valuable brand franchises that enable companies to price their products and services at a premium.
is among the most well respected and innovative marketing and distribution companies in the global toy industry with a proven history in both the creation of innovative and imaginative products as well as the development and management of profitable, long-term brand franchises.
We're thrilled to return to the West Coast for what has become one of Esquire's most anticipated and successful brand franchises," notes Kevin O'Malley, VP/publisher, Esquire.
In addition, the partnership will seek to acquire, develop and exploit new and existing brand franchises.
This is a very attractive investment opportunity for us, with strong brand franchises in industry sectors KKR knows well.
Cron oversaw the company's global strategy and expansion, advancing Vivendi's key brand franchises and the development of online subscription-model content.
It increased its number of dealerships by 15 percent by adding 11 new stores, including 23 brand franchises and its first dealership in Montana.
Companies like ours that are focused and streamlined have a special appetite for smaller properties which, if handled properly and with unique applications, have proven that they can be developed into major brand franchises with enormous commercial success.
Today's global consumers connect with brand franchises that symbolize trust, offer a specific expertise and group products logically, according to a study released today by ACNielsen, the world's leading marketing information company.
At the same time he used his sales and marketing skills to strengthen trade customer partnerships and the company's consumer brand franchises.