Brand Franchise

Brand Franchise

An agreement between a wholesaler or retailer and the holder of a brand for the distributor to use that brand exclusively in an area. That is, the wholesaler or retailer is the only company permitted to sell that brand product within certain boundaries. This helps the wholesaler or retailer boost its sales, because it can tap into customers' brand loyalty.
References in periodicals archive ?
Snap-on continues to have a favorable outlook due to the aging of the car parc as well as technological complexity of newer vehicles on the road coupled with its solid brand franchise in the market, Prestopino tells investors in a post-earnings research note.
China Bank's brand franchise continues to expand, supported by its acquisitions in recent years that reflect its goal to grow further in scale, market reach, and product base.
This National Brand Franchise was Established in 1997 (Canada) & 1998 in the U.S.
Coombe formerly served as vice president, home care for EMEA, and global brand franchise leader for air care.
According to the company, 'Hpnotiq Sparkle builds on a strong Hpnotiq brand franchise, so it was essential that the packaging reflected all the core values of the original.
Chanticleer will use the proceeds from the offering to fund investments in its Hooters casual dining restaurant brand franchise, for debt repayment and working capital.
(SAHSPL), which is a multi-unit multiple brand franchise company viz.
"Our in-house study revealed that the 'Al Farooj' brand franchise is becoming increasingly attractive due to its cost effectiveness and flexible terms and conditions."
On 28 February, the European Commission authorised the proposed acquisition of joint control of Kew Green Hotels Limited by Bank of Scotland plc, ultimately controlled by the UK's Lloyds Banking Group plc (LBG) and Barclays Bank plc.aLBG also holds interests in several companies active in the hotel sector, and Kew Green operates 21 hotels across the UK under its brand franchise. While the transaction may result in a horizontal overlap on the market for hotel accommodation in the UK, the Commission's examination showed that this overlap between the parties' activities is limited and that a large number of competitors are active on the market.
Liverpool Volkswagen Van Centre brand manager David Cowan said: "Liverpool has been without a dedicated brand franchise for too long and we are delighted to bring Volkswagen Commercial Vehicles back to the city.
Continent Hotels and Resorts Brand Franchise Systems, Ltd.
We hoped to prove that in-store sampling has measurable impact on trial, repeat and new buyers at the sampled item level as well as the brand franchise level beyond the day of event.