Brand Franchise

An agreement between a wholesaler or retailer and the holder of a brand for the distributor to use that brand exclusively in an area. That is, the wholesaler or retailer is the only company permitted to sell that brand product within certain boundaries. This helps the wholesaler or retailer boost its sales, because it can tap into customers' brand loyalty.

References in periodicals archive ?

aLBG also holds interests in several companies active in the hotel sector, and Kew Green operates 21 hotels across the UK under its brand franchise.

KEW GREEN HOTELS' TAKEOVER AUTHORISED

Continent Hotels and Resorts Brand Franchise Systems, Ltd.

Continent Hotels to Debut in South East Asia

Great opportunity for new owner with experience to purchase a name brand franchise in a great location at a fraction of the typical cost to start this business.

Business For Sale; 75 -- Auto Repair, Services & Parking; AUTO GENERAL REPAIR

We hoped to prove that in-store sampling has measurable impact on trial, repeat and new buyers at the sampled item level as well as the brand franchise level beyond the day of event.

Does in-store sampling work? A new independent study proves that sampling impacts retail sales long after the day of the event

This new campaign is a natural progression of our successful 'The Best a Man Can Get' campaign,' vice president and brand franchise leader Peter Clay says.

Gillette takes the wraps off global brand campaign

It will not be surprising, though, to see Medtronic eventually rename its insulin business something like Medtronic-MiniMed to capitalize on what is a strong brand franchise.