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Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.


a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.


the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

References in periodicals archive ?
To view the full report, "The Grown-Up BRIC: Innovation & Brand Expansion in Brazil", please click here (http://ip-science.
BRAVADA regards this as the single most significant development in its business and expects it to have a defining impact on BRAVADA's business and brand expansion including its BRAVADA Women's Athletica retail stores, its online ecommerce web-store BravadaWomen.
This property represents the success of our brand expansion in the UAE over the past fourteen years, which has been focused on operating stunning properties in key locations.
The Best Western International s vice president international operations Asia & the Middle East, Glenn de Souza said, Iraq was chosen for Best Western s next step of brand expansion in the Middle East based on various positive aspects of the nation.
Peter Robinson, President, Burger King Europe GmbH, said, "Olayan has a proven track record of delivering strong results in international brand expansion programmes and we look forward to driving our growth with them.
from Chevron and is planning to execute a significant geographic brand expansion initiative across the Mid-Atlantic states, including Florida.
10, 2015 /PRNewswire/ --Synopsis This report adopts a city-focused approach and looks at the market growth potential of 10 emerging cities for luxury brand expansion, as driven by the strong growth of HNWIs and UHNWIs living in cities, urbanization, the emerging middle class, and promising economic outlook.
Best Western International vice president international operations, Asia & the Middle East, Glenn de Souza, said: "Iraq was chosen for Best Western's next step of brand expansion in the Middle East based on various positive aspects of the nation.
Since opening its doors in 1996, the brand has been and continues to be committed to Atlantic City and brand expansion within New Jersey.
We see the addition of Season-All([R]) as a terrific complement to our current offerings in the seasoning aisle," said Carol Panozzo, Vice President Consumer Products, Brand Expansion and Strategic Planning.
BLAZE's public relations program will specifically conduct aggressive media outreach that builds buzz and awareness, creates engaging experiences throughout youtheory's product line launches, promotions and other brand expansion endeavors.
The upTREND Partner Program supports Channel growth and enterprise level brand expansion.