With the elder Cobelens focusing on design for the watches, Jordy took charge of global brand expansion
This remains a priority alongside continued investment in network and brand expansion
across the Mena region and globally.
JCB Europe is responsible for developing JCB brand expansion
in terms of both the issuing and acquiring business throughout the European region.
Strategically speaking in terms of location, product and brand expansion
, this is a valuable addition to Best Western's growing Malaysia portfolio.'
Based on internal deliberation and extensive consumer research with Rasasi Perfumes' existing customers, the company identified the 18ct diamond jewelry niche as the category for brand expansion
. The new brand extension, Rasasi D'Or, aims to become the number one 18ct diamond jewelry brand in the region.
Ad Jaffa opted for a complete system, from mixing to baking and cooling, that gives them the ability to make two distinct biscuit styles on one line and also provides flexibility for further brand expansion
in the future.
P&G announced in February it was looking to divest its Attento adult diaper brand because it did not fit into its global brand expansion
CELEBRITY jeweller Theo Fennell said it was holding talks with strategic partners to fund its US debut and brand expansion
after a "record year" of sales.
* The danger for store brand expansion
is that, taken together, the combined influence of brand and favored items carries more weight than price or freshness.
The year also saw brand expansion
in its shower, anti-perspirant and skincare ranges, which helped achieve a ten per cent increase in sales to pounds 85 million.
Lampert and the Kmart board believe Lewis, 50, an executive with a strong reputation for brand expansion
and team building, is their man.
In another tale of brand expansion
and press release gobbledy-gook, 411 Video Magazine, the skate tape innovator, was sold to The Wasserman Group, some business types who do junk and own a bunch of stuff.