Brand Category

Brand Category

A group of products that compete against each other to satisfy the same need among potential consumers. For example, Coke and Pepsi are in the same brand category because they are very similar products.
References in periodicals archive ?
For its #KwentongJollibee series, Jollibee bagged the following prestigious awards: Gold Tambuli with McCann Worldgroup Philippines for Kwentong Jollibee: Restoring the Joy of Love for the Cynical in the Seasons Celebration category; four Bronze awards in the Family-Centered Brand category for Kwentong Jollibee Mother's Day Series, Kwentong Jollibee Biyahe, Kwentong Jollibee Grand Thank You Project: A joyful tribute to hardworking lolos and lolas, and Sarap ng Pamilya (Chickenjoy Campaign); and a Bronze award in the Seasons Celebration category for Kwentong Jollibee High Five (Father's Day).
And in the Best Brand category, Mercedes-Benz genuine spare parts takes first place.
The Ram brand was honoured with Best Value in America in the Truck Brand category.
In clinching the award under the brand category, Cebuana Lhuillier was cited for its exceptional brand of service, striving to meet and exceed the expectations of many overseas Filipino workers (OFWs) worldwide.
NDC's flagship brand Bahar recently won the 2017 edition of Oman's Most Trusted Brand award in the Omani Brand category. Bahar was voted the most trusted brand among all the Omani brands across various industries in an online survey conducted by 'Muscat Daily'.
KC Pharmaceuticals is supplier in the private store brand category offering a full range of ophthalmic eye drop formulas and contact lens solutions.
FullContact confirms social accounts with more than 100 recognized social networks, including Twitter, Instagram, Facebook, Pinterest, Myspace, Flickr, YouTube, Foursquare, Klout, Google+, and Quora.A1 The company provides Twitter social engagement data that includes Twitter followers and following, number of tweets, brand category, and lifestyle engagement data.
The Audi Q2 has emerged a winner in the Automotive Brand Contest, capturing the 'Best of the Best' honours in the Exterior Premium Brand category. The award ceremony will be held in Paris in September, a press release said.
The brand's 2-in-1 sa Laki, Nuot sa Ihaw Sarap campaign for its flagship Chicken Inasal bagged a Silver under the Integrated Program for Brand category.
Meanwhile, Philippe Harb said: "Al Maha will be part of our 'Suite' brand category, with plans to grow all our four brands, and to be present in every metropolitan city in the MENA region."
More than 4,500 people across the nation took part in the online survey, which awarded the Reader's Digest Trusted Brand title to winners in 40 product categories, including in the pet brand category.
Callahan Creek is excited to begin work in this specialty brand category and looks forward to helping White's Electronics simplify and strengthen their message across social and online channels.