Brand Category

Brand Category

A group of products that compete against each other to satisfy the same need among potential consumers. For example, Coke and Pepsi are in the same brand category because they are very similar products.
References in periodicals archive ?
A1 The company provides Twitter social engagement data that includes Twitter followers and following, number of tweets, brand category, and lifestyle engagement data.
IndiHome be the best brand category Broadband Internet with Brand Value (value brand) in 2016 amounted to 46.
The Audi Q2 has emerged a winner in the Automotive Brand Contest, capturing the 'Best of the Best' honours in the Exterior Premium Brand category.
The Audi Q2 compact SUV is the winner in the Automotive Brand Contest in the Exterior Premium Brand category.
The brand's 2-in-1 sa Laki, Nuot sa Ihaw Sarap campaign for its flagship Chicken Inasal bagged a Silver under the Integrated Program for Brand category.
Meanwhile, Philippe Harb said: "Al Maha will be part of our 'Suite' brand category, with plans to grow all our four brands, and to be present in every metropolitan city in the MENA region.
More than 4,500 people across the nation took part in the online survey, which awarded the Reader's Digest Trusted Brand title to winners in 40 product categories, including in the pet brand category.
Callahan Creek is excited to begin work in this specialty brand category and looks forward to helping White's Electronics simplify and strengthen their message across social and online channels.
Dubai: Award winning jewellery retailer and the only World Diamond Mark certified retailer in the GCC, Pure Gold Jewellers was honoured at the Dubai Service Excellence Scheme (DSES) annual awards, winning in the Best Service Performance Brand category and also the Best Outlet recognition for its Gold Souk branch.
She joined CVS in 1987 and has held a number of roles, most recently leading store brand category management, product development and packaging teams.
Getahoun most recently served as a research and development leader for the regional and brand category for all color groups at Avon where he successfully created and implemented an innovation team that went on to win several awards, as well as surpassing sales targets for several products.
Founded in March 2013, My Food Bag won the emerging business/new brand category.