Brand Awareness


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Related to Brand Awareness: Brand equity

Brand Awareness

The ability for a potential consumer to differentiate a brand name from other, similar products. For example, in the American South, carbonated soda pop is usually called Coke (referring to Coca-Cola), regardless of brand or flavor. This is an example of brand awareness because it shows the extent to which many Southerners automatically think of Coca-Cola when they think of soda pop. Building brand awareness is an important component of marketing, especially when products have very few aspects to distinguish themselves in terms of quality.
References in periodicals archive ?
For practicing managers and marketers it is important to note that there is a need to update their understanding of the nature and role of brand awareness on convenience products which has random switch purchase behavior and low-involvement.
It is extremely difficult to get brand awareness above 50% among the general population," Tabs Group president Kurt Jetta says.
Maintain consumer attitudes toward the Hallmark brand by improving on brand awareness survey scores from the previous year.
But most importantly, Helix and Helix XTra continue to maintain the highest unaided brand awareness and familiarity in their category.
What: Brand Awareness and Sentiment Webinar When: Wednesday, August 8, 2012 at 11 a.
Leveraging data from Nielsen's new NetEffects product, Specific Media Brand Awareness Reports enable advertisers to measure the impact of their campaigns among consumers across key attributes such as brand awareness, brand opinion, key messages, and the likeliness of online audiences to recommend a brand to others.
MEC's research amongst 1,000 Chinese consumers into which brands they associated with the Games found that only Coca-Cola and Lenovo succeeded in generating brand awareness in more than 40% of consumers (see diagram 1).
These efforts include the expansion of the sales force and the continued implementation and execution of direct mail and brand awareness programs.
Questions about Olevia's brand awareness have been asked among 1,000 respondents over a three-day period each month beginning with September 2006.
SOYO's goal for 2007 is to build upon its 2006 momentum by increasing its brand awareness, its sales pipelines and its profitability.
While there she was instrumental in the development and launch of a corporate brand repositioning campaign that increased brand awareness.
Since opening their first store in Copenhagen in 2004 they have successfully expanded stores and raised brand awareness.