Brand Awareness

Related to Brand Awareness: Brand equity

Brand Awareness

The ability for a potential consumer to differentiate a brand name from other, similar products. For example, in the American South, carbonated soda pop is usually called Coke (referring to Coca-Cola), regardless of brand or flavor. This is an example of brand awareness because it shows the extent to which many Southerners automatically think of Coca-Cola when they think of soda pop. Building brand awareness is an important component of marketing, especially when products have very few aspects to distinguish themselves in terms of quality.

Mentioned in ?

References in periodicals archive ?

For practicing managers and marketers it is important to note that there is a need to update their understanding of the nature and role of brand awareness on convenience products which has random switch purchase behavior and low-involvement.

A Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan

It is extremely difficult to get brand awareness above 50% among the general population," Tabs Group president Kurt Jetta says.

Brand awareness is difficult to come by

Maintain consumer attitudes toward the Hallmark brand by improving on brand awareness survey scores from the previous year.

Hallmark puckers up for Valentine's Day: Polaris PR scores with a unique multidimensional campaign that capitalizes on Canadians' love of hockey

But most importantly, Helix and Helix XTra continue to maintain the highest unaided brand awareness and familiarity in their category.