Are product attribute beliefs the only mediator of advertising effects on brand attitude
? Journal of Marketing Research, 18(3), 318-332.
The influence of excessive product packaging on green brand attachment: The mediation roles of green brand attitude
and green brand image.
The fast development of realm ties closely to its accurate grasp of the young consumer market, based on which the brand attitude
and edgy RandD were built.
H3a: The level of internal attribution will mediate a relationship between amount of side effect information in the ad and brand attitude
only when external attribution is lower.
can be characterized as the outflow of an individual's ideal or unfavourable assessment or feelings toward a brand.
They mentioned that e-satisfaction is closely related to value judgment, brand attitude
, trust, and resistance to change.
is defined as a consumer's overall evaluation of a brand whether it is good or bad (Mitchell and Olson 1981; Keller 1993).
(BA), PQ and purchase intentions (PI)) of a new product will be higher for a high-equity brand relative to a low equity brand, regardless of the innovation type.