Brand Association

Brand Association

The extent to which a brand name is used to refer to a group of products. For example, in the American South, carbonated soda pop is usually called Coke (referring to Coca-Cola), regardless of brand or flavor. It is considered an extremely good sign when a single brand name becomes a byword for a whole class of products.
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One of the qualities that drew him to the Minute Man brand, Michel said, was "the inherent brand association with this simple concept of patriotism and service." Once the brand is re-established, through the development of six or seven restaurants in the next couple of years, "then we see that there's a really unique niche," he said.
The campaign is part of ANA's strategy to build on its brand association with tennis including the airline's sponsorship of Naomi Osaka who echoes the ANA's core values of having Japanese roots and global ambitions.
Actress Kangana Ranaut will walk the red carpet of the upcoming 72nd Cannes Film Festival and she is looking forward to the experience as part of a brand association. This will be her second time at the popular film jamboree.
Alan Crofton, festival director, Snowboxx, said, 'Partnering with Jet2.com is a perfectly aligned brand association for Snowboxx.
This is based on a common brand association and an equally significant reputational damage arising in the event of a potential subsidiary default, notwithstanding differences in their respective legal structures.
OSHA/MSHA fines impose large financial impacts on organizations and can result in long-lasting negative brand association. However, the biggest reason behind the shift that organizations have on safety is the well-being of employees, customers and visitors.
Components of brand awareness, brand association, perceived quality, and customer satisfaction had significant positive effects on the formation of brand loyalty for both Domestic and Global brands of shower gel.
Summary: Kolkata [India], Sep 29 (ANI-BusinessWireIndia): SF Sonic, the popular brand of lead-acid storage batteries for automobiles and inverters, today announced the renewal of its brand association with Bengaluru Football Club (BFC).
Earnest says that through interviews, Gatorade saw a "double-digit lift" in girls' confidence about participating in sports, and a positive brand association with Gatorade as well.
Brand association and influencer marketing are not new.
But purpose, to the nonbelievers, also creates economic sense as helping the marginalized and the bottom of the pyramid also helps companies by way of positive brand association, and a higher level of emotional engagement.