Brand Association

Brand Association

The extent to which a brand name is used to refer to a group of products. For example, in the American South, carbonated soda pop is usually called Coke (referring to Coca-Cola), regardless of brand or flavor. It is considered an extremely good sign when a single brand name becomes a byword for a whole class of products.
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Many brands want the reach of the influencers, but they forget that awareness can still lead to negative brand association if lacking in authenticity.
Summary: Bengaluru (Karnataka) [India], Nov 21 (ANI-BusinessWire India): The leading name in lead acid storage battery, SF Sonic announced its brand association with the new entrant to Indian Super League (ISL) - Bengaluru Football Club (BFC) by becoming its Power Sponsor for the season 2017-18.
From the perspective of Aaker (1991), from the perspective of the consumers equity includes 5 dimensions of brand awareness, brand association, perceived quality, brand loyalty and other assets related to the company.
Fernando Sanz, regional director of La Liga Middle East, said: "Medcare was our first choice when it came to brand association with a health-care provider with expertise.
Premium products usually conveyed messages of strong brand association with historical origins, local provenance or traditional means of manufacture.
They both bring brand association and status to the city as well as visitor spend.
The results of the hypotheses tests, with the application of the structural equation modeling, show that the marketing mix elements relate differently to the dimensions that antecedents brand equity, and that the perceived quality and brand association dimensions are similar in the formation of brand equity of manufacturers and supermarket's food brands.
The brand association portfolio was enhanced with the announcement of Bugatti-styled villas within the Akoya master development and the introduction of Aykon with Interiors by Versace in London, UK.
While natural brand association should beat the hell out of blatant product placement, our consumer seems to think otherwise.
The Marriott International subsidiary also had the highest positive brand association with consumers in the Tagmemics study, with 26.
To test the hypotheses of the study for causal relationship between Perceived quality, Brand awareness, Brand Association, Brand loyalty and Brand equity, regression model was used as the most appropriate statistical tool.
In the event of non-compliance with the stated policy by any particular seller, profitability of other sellers suffers, and a negative brand association begins to build.