Boxtop Offer

(redirected from Boxtop Offers)

Boxtop Offer

The offer of a free or reduced price item from a manufacturer if the buyer presents the top of a box (usually a cereal box) upon purchase. A boxtop offer is made to encourage people who buy cereal (or some other common item) to also purchase the stated product. Some manufacturers have standing relationships with cereal companies for boxtop offers.
References in periodicals archive ?
Hasbro's new doll-size Indiana Jones toys, for instance, have a mail-away promo just like the cereal boxtop offers of yore: Buy four of the super-detailed 12-inch figures--which look like they belong in a glass case, rather than a toddler's mouth--and the company will send you your very own scale-model of the vengeance of the Ark.