Boutique Agency

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Boutique Agency

A company that creates advertisements for both advertisers and advertising agencies. That is, a boutique agency deals exclusively with the creative aspects of advertising. It develops concepts and employs writers and artists almost exclusively.
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References in periodicals archive ?
One of the country's lifestyle boutique agencies, Holmes PR has many long standing clients including the Art Gallery of Ontario, Aga Khan Museum, AMC Network, Canada's Walk of Fame, Canadian National Exhibition, Cirque du Soleil, Harbourfront Centre, iHeartRadio MMVAs, O'Cannabiz and Grow Up Cannabis Conferences and Expos (Toronto, Vancouver) Scouts Canada,Shaftsbury Films, Sirius XM, Toronto International Boat Show among others.
With 18 years of experience, D'souza has worked across three boutique agencies in the UAE.
The tenant Small Girls PR is a New York-based digital agency that offers services such as digital PR and event production in its own creative way, earning Small Girls PR the status "a go-to buzz builder for tech & media companies and "one of the most successful boutique agencies in NYC" according to BuzzFeed.
It describes the globalization of the advertising industry and the ways Australian agencies and professionals were involved, including the arrival of McCann-Erickson from New York in 1959 and other multi-national agencies in the 1960s, their efforts to train staff, Australia's relationship with South East Asia, the Creative Revolution in Australia in the 1970s and the opening of boutique agencies, and the 1980s and the end of the golden age.
Says Robert: "Often boutique agencies like us actually have an unfair advantage.
Treish's career in show business began with collecting autographs, which led to jobs with boutique agencies, before he finally segued to a career in casting under Marion Dougherty, who discovered Diane Keaton.
Employees rated morale at Hope Beckham the best of any of the boutique agencies, scoring it a perfect 5.00."
Summary: The freshness, agility and dedication offered by young and small boutique agencies is contagious, writes Obeida Sidani
Boutique agencies by defi- nition offer the client a much more personalised experi- ence, a dedicated team and a committed directive that means there is no standardi- sation of work.
But King, who cast "Moulin Rouge," "Rabbit Proof Fence" and "The Quiet American," rejects the notion there's a trend toward boutique agencies. "It's not necessarily a move away from large organizations--it's always been about individual relationships," she says.
Summary: Fady Karim, theAdKitchen's CEO, says the market needs boutique agencies now, writes Nick Cooper
Not all boutique agencies experience the same issue though.