An investment strategy in which one invests in companies likely to be patronized by baby boomers. Baby boomers are persons, especially in the United States, born immediately after World War II (usually defined as between 1946 and 1964). When they were born, boomers were the largest generation in history. Boomernomics assumes that as this generation ages, demand will increase for geriatric medical products as well as for luxury products like vacation homes. Boomernomics is a long-term investment strategy because it assumes that demand (and therefore profits) for these products will increase only gradually over time.
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