Boomerang Effect

Boomerang Effect

In marketing, a way to calculate how well an investment performs. The boomerang effect consists of three parts: the initial investment, the work done to create an advertising campaign, and the return. One investigates the investment and the execution of the campaign to determine if the return is sufficient relative to the marketing work involved.
References in periodicals archive ?
His latest and second smacking of PKR president again had this boomerang effect on himself.
But there is this talk about a boomerang effect; with the public pronouncements by the National Chairman of the APC, Adams Oshiomhole that opposition lawmakers will not be allowed to take key positions including committee chairmanship...
That surely will have a boomerang effect. The LHC has already held in two cases that NAB had acted with mala fide intent.
And for Prime Minister Modi, the space missile test has turned out to be yet another election stunt having a boomerang effect. About a month back too, Modi had to lick the dust when he attempted to score political points with claims of killing 300 terrorists by a successful surgical strike inside Pakistan only serving to internationalise the Kashmir dispute in the process.
Nevertheless there is a danger that hastily taken steps can sometimes have a boomerang effect, like Mian Atif issue and the resignation of other members in protest against the government's move.
The US needs to understand that any approach contrary to this is going to have boomerang effect which could consign the region to perennial instability also jeopardizing US strategic interests in the region.
He noted that Pete Wilson's (R) legislation had a "boomerang effect" as it swelled the ranks of Democrats in California (p.181).
The boomerang effect has almost become a phase of life, it's only at 40 that the feeling of failure is felt on both sides."
And I wonder if there was a boomerang effect in the minds of the jury," said Valerie Hans, a law professor at Cornell University who studies the jury system.
On the contrary, it's the lightning phase that spells out the boomerang effect of political back-stabbing, which guarantees the continuation of the great cycle - for years, if not decades, to come.
The post (http://www.palestinechronicle.com/boomerang-effect-netanyahu-made-israel-american-issue-lost/) The Boomerang Effect: How Netanyahu Made Israel an American Issue, and Lost appeared first on (http://www.palestinechronicle.com) Palestine Chronicle.
Loop basically creates 3-second GIFs that have the Boomerang effect. Contrariwise, Fast-Forward allows users to record content up to one minute, which is then sped up in the resulting GIF.