Bookends


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Bookends

In advertising on television or radio, the practice of airing the same commercial twice, once at the beginning and once at the end of the commercial break. The idea behind using bookends is that doing so will help viewers recall the commercial and will therefore increase the likelihood that those viewers will buy the product.
References in periodicals archive ?
Adamson lived at Oldstead Hall in Coxwold, Yorkshire, and probably asked Stan to make him bookends modelled with elephants to reflect his interest in African wildlife.
ROYAL SELANGOR TEDDY BEARS PICNIC BOOKENDS, SILVER: This delightful pair feature a beautifully sculptured teddy bear.
Morris opened Bookends in Cardigan four years ago and it is currently estimated to be worth [pounds sterling]30,000, however Morris was quoted as saying that he "wanted to give someone else the chance to realise their dream of running a bookshop.
Hot glue embellishments on each bookend, if desired.
Following a sell-out run at the Edinburgh Festival Fringe, Bookends are back on tour with their live performance and multimedia show.
We bring popular characters to life through fun and functional pieces like collectible letter openers, bookends, card holders, and large-scale statues.
www.notonthehighstreet.com, PS24.95 MAGAZINE BASKET Bedford leather basket, Leather & Lavender, www.leatherandlavender.co.uk, lavender.co.uk, PS110 PS110 BOOKENDS Pair of silver aluminium horse bookends, La Maison Interiors, www.lamaisoninteriors.lamaisoninteriors.
LITTLE girls will S love these charming bookends to keep their favourite reads in order.
Bookends is a partnership between the Poudre River Public Library District and the Poudre School District's Channel 10 in Fort Collins, Colorado, to promote teen literacy in the community.
Indeed, the message of Christmas is summed up in today's liturgy by a pair of "theological bookends" that anticipate and interpret the wonder we will celebrate on Dec.
Teatime tea cosy, W pounds 5.95 (www.dotcomgiftshop.com, 020 8746 2473) cupcake bookends, W pounds 11.99
There isn't a Goodnight & Go or Hide And Seek on the new album, which largely eschews great songs in a productionheavy set of vocal textures and studio trickery, only the bookends of driving opener First Train Home and fragile finale Half Life passing muster.