Bonus Pack

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Bonus Pack

In marketing, two products sold in one package. Generally, one of the products is smaller or less valuable and is included to entice potential customers to purchase the product. For example, a bonus pack may include a booklet of recipes along with a set of kitchenware. See also: Sweetener.
References in periodicals archive ?
99, includes two bonus packs of premium DLC the recently released Classic Space and the upcoming Monsters.
Less-affluent shoppers prefer using passive deal tactics, including everyday-low prices, bonus packs, private label and value brands.
Value-added benefits such as recloseable packaging, premeasured portions or bonus packs could have more consumers grabbing your store brand.
Seven years later, as the superstar gears up to reunite with Farah in Happy New Year this Diwali, he has two bonus packs of beef for his fans to feast their eyes on.
In e-commerce, because sales promotion is an important external stimulus to trigger impulse buying, e-marketers frequently implement promotional tactics to promote up- and cross-selling through featured products, price discounts, bonus packs, and other promotional offers (Dawson & Kim, 2009).
As the company that continues to offer the latest technology for customers when they want it, Qtel offers a fantastic range of special tariffs and bumper bonus packs for all Smartphones.
You'll get TWo packs of disney Magical Moments cards for every pounds 30 you spend in store and you get bonus packs when you buy certain products.
Midway manages the program, which includes television advertising, in-store demonstrations, and in-store promotions and displays along with innovative product promotions, such as bonus packs and seasonal promotions.
We will focus more on display in this category going forward, as well as bonus packs.
There are two main components to the new Flexible Software Delivery model for AutoCAD, subscription bonus packs, which offer subscription customers new software features, and automatic product updates, which are automatically delivered to all licensed AutoCAD customers.
The results show that price discounts, free samples, bonus packs, and in-store display are associated with product trial.
The bonus packs technique is one of a number of sales-promotion techniques.