Bonus Pack

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Bonus Pack

In marketing, two products sold in one package. Generally, one of the products is smaller or less valuable and is included to entice potential customers to purchase the product. For example, a bonus pack may include a booklet of recipes along with a set of kitchenware. See also: Sweetener.
References in periodicals archive ?
The physical version, priced at $39.99, includes two bonus packs of premium DLC the recently released Classic Space and the upcoming Monsters.
Less affluent shoppers tend to rely on passive deal tactics, including everyday-low prices, bonus packs, private label and value brands, according to the study.
We offer our accounts 40% margins, 4 BOGOs per year, bonus packs, quarter-pallets, along with full page ads in national magazines to support their in-store promotions.
In addition to placing the products adjacent to their national brand equivalents, retailers should consider investing in "bonus packs, on-pack offers and multi-packs, cross-merchandising, PDQ and end-cap displays," notes Beth Richman, vice president of sales for Albaad USA, Reidsville, N.C.
Seven years later, as the superstar gears up to reunite with Farah in Happy New Year this Diwali, he has two bonus packs of beef for his fans to feast their eyes on.
Our goal in this study was to fill this gap by (a) comparing the effects of different forms of sales promotion on online impulse buying behavior, by focusing on two ubiquitous sales promotion tools, namely price discounts and bonus packs; and (b) examining the moderating effects of product type and product base price.
Choithrams supermarkets have Ramadan-tailored promotions for fast-moving consumer goods that are popular during the month, including rice, oats, fruits and dairy products that can save consumers up to 33 per cent in bonus packs or discounts, Manoj Thanwani, director of Choithrams, said.
As the company that continues to offer the latest technology for customers when they want it, Qtel offers a fantastic range of special tariffs and bumper bonus packs for all Smartphones.
You'll get TWo packs of disney Magical Moments cards for every pounds 30 you spend in store and you get bonus packs when you buy certain products.
We will focus more on display in this category going forward, as well as bonus packs. We feel that price isn't the only factor that reflects value to the Kmart customer.
There are two main components to the new Flexible Software Delivery model for AutoCAD, subscription bonus packs, which offer subscription customers new software features, and automatic product updates, which are automatically delivered to all licensed AutoCAD customers.
In this study, five consumer promotion tools- coupons, discount, samples, bonus packs, and in-store display were investigated for their impact on consumer purchase behaviour.