Bonus Pack

Bonus Pack

In marketing, two products sold in one package. Generally, one of the products is smaller or less valuable and is included to entice potential customers to purchase the product. For example, a bonus pack may include a booklet of recipes along with a set of kitchenware. See also: Sweetener.
References in periodicals archive ?
Pain Patch is currently featuring a bonus pack to attract value customers as well as gain trial with new consumers.
We want to carry the product the customers want--we don't need a bonus pack to differentiate it.
Wahl also is offering a bonus pack -- primarily through Sears -- that includes a shaver and a personal (ear/nose) trimmer.
The product is packaged in a bonus pack that includes both adult and children's sizes.
In lighting, ShopKo's value-added bonus pack concept has effectively differentiated the retailer from others while providing tremendous value and an easy shopping experience to consumers.
A bonus pack, for instance, would include a 29-inch Marquis 24-percent lead crystal table lamp with Shuntung shade and three-way switch with a bonus of a crystal 5-by-7 picture frame to retail for $49.
In fact, the company is packaging all three products together as the Preventx Bonus Pack.
Many of these rugs are sold as promotions, such as with a bonus pack," he said.