Bonus Pack

Bonus Pack

In marketing, two products sold in one package. Generally, one of the products is smaller or less valuable and is included to entice potential customers to purchase the product. For example, a bonus pack may include a booklet of recipes along with a set of kitchenware. See also: Sweetener.
References in periodicals archive ?
Pain Patch is currently featuring a bonus pack to attract value customers as well as gain trial with new consumers.
We want to carry the product the customers want--we don't need a bonus pack to differentiate it.
com or in a bonus pack from authorized Cricut retailers.
Wahl also is offering a bonus pack -- primarily through Sears -- that includes a shaver and a personal (ear/nose) trimmer.
To participate in the preview weekend, players must purchase the Guild Wars: Eye of the North Prerelease Bonus Pack, on sale at retailers in North America and Europe, in the Guild Wars in-game store, and at PlayNC.
The product is packaged in a bonus pack that includes both adult and children's sizes.
AUSTIN, Texas -- NCsoft([R]), the world's leading developer and publisher of online computer games, announced that the pre-order bonus pack for Richard Garriott's Tabula Rasa([R]) has begun shipping to retailers.
In lighting, ShopKo's value-added bonus pack concept has effectively differentiated the retailer from others while providing tremendous value and an easy shopping experience to consumers.
NCsoft([R]) and ArenaNet([R]) announced today that the prerelease bonus pack for Guild Wars: Eye of the North([TM]) is set to arrive on retailers' shelves on July 20 and will include a host of compelling features, including exclusive in-game items and access to the Guild Wars: Eye of the North Sneak Peek Weekend set for later this summer.
A bonus pack, for instance, would include a 29-inch Marquis 24-percent lead crystal table lamp with Shuntung shade and three-way switch with a bonus of a crystal 5-by-7 picture frame to retail for $49.
In fact, the company is packaging all three products together as the Preventx Bonus Pack.
Many of these rugs are sold as promotions, such as with a bonus pack," he said.