Bonus Circulation

Bonus Circulation

An extra publication of a periodical above what the publication has promised to advertisers. The bonus circulation includes advertisements, but because it was not part of the original contract, the publication does not charge advertisers. In other words, the bonus circulation provides free exposure for advertisers.
References in periodicals archive ?
The paper has also pulled back on bonus circulation and stopped offering "heavy discounts.
Not only are they getting bonus circulation, but an ad featuring an African-American couple caught the eye of Oprah herself.
Advertisers interested in benefiting from this bonus circulation should contact the publisher immediately to reserve space by faxing the same number as above.
This gives our readers a very convenient way to access our important healthcare news and analysis at anytime from anywhere - plus it provides nice bonus circulation for our advertisers," he added.
The paper alerts advertisers, and the bonus circulation can drive rates higher.
8 million paid readers during the same six month period, Game Informer delivered bonus circulation at the rate of 27% or 486,270 additional readers to its advertising partners.
MINNEAPOLIS -- June 2004 ABC Publisher's Statement shows 1,647,350 in Average Paid Circulation; Advertising Partners receive 37% Bonus Circulation
With a 1st half 2003 rate base guarantee of 850,000 readers, Game Informer's advertising partners received 42%, or over 360,000 readers, in bonus circulation as reported on ABC's Fas-Fax eCirc http://www.
Beginning in the second half of 2003, Country Weekly will deliver a bonus circulation to advertisers and will increase its rate base to 450,000, from the current 400,000 effective with issues of January 2004.
Available on newsstands at select locations throughout Southern California, it will also have bonus circulation to select guilds and organizations.
With a 2nd half 2002 rate base guarantee of 750,000 readers, Game Informer's advertising partners ended up receiving an additional 30% in bonus circulation as reported on ABC's Fas-Fax eCirc http://www.