Running Text

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Running Text

The main body of text on a page in a periodical. The most common example is an article.
References in periodicals archive ?
The body copy elsewhere is in Mercury Text, designed by Hoefler & Frere-Jones as a high-performance typeface for the newspaper industry.
"We considered that the headline claim, in conjunction with the first line of the body copy, reinforced that impression.
Body copy is often set in 12 points, which is often too large for two-or-three column newsletters.
The body copy: The body copy will contain the specific message about the products, services, or events you are offering.
* informative headlines (five times as many people read headlines as read body copy); and
We've also bumped up the size of the body copy in features and columns by a half point for enhanced readability and enlarged the Wood & Wood Products logo on the cover.
It gets worse, said Men, when applied to newspapers' multiple typefaces and type sizes for everything from headlines to agate statistics to body copy set in small type with tight leading.
But the story's headline, lead paragraph and two-thirds of its body copy focused on the Peace Now settlement update.
Body copy should be brief, compelling and immediately engaging.
In response, Dell pointed out that the reference to the 3-year service warranty was qualified in the body copy of the ad, with additional qualification linked to the footnote - which was also linked to four other references to third party products within the ad.
typeface than the body copy, effectively distinguishing them from the
www.VA.com or (888) 222-8358" (Quotations taken from advertisements found in Business Week, December 13, 1999) are statements appearing in the closing lines of advertising body copy as final-action suggestions for readers.