Running Text

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Running Text

The main body of text on a page in a periodical. The most common example is an article.
References in periodicals archive ?
The body copy: The body copy will contain the specific message about the products, services, or events you are offering.
Body copy should be brief, compelling and immediately engaging.
In response, Dell pointed out that the reference to the 3-year service warranty was qualified in the body copy of the ad, with additional qualification linked to the footnote - which was also linked to four other references to third party products within the ad.
typeface than the body copy, effectively distinguishing them from the
Your headline will keep them reading into the body copy if the story is interesting.
Body copy should be kept as short as possible, and the brochure should not require the reader to wade through administrative detail as part of the overall camp story.
Developed by Boston-based Arnold Communications, the series of 8-10 ads uses deep, red-textured backgrounds and oversized product shots to achieve a distinctive visual feel, The executions include body copy that agency and client executives described as an "edgy" and "humorous" attempt to stand out in a crowded marketplace.
Levinson feels strongly that direct-response writing for the Web should have lots of "snappy headlines and relaxed body copy.
If there are footnotes on the slide (generally it's best to avoid them), they should be one half the size of the body copy.
Using the established format of DK's "Chronicle" series - newspaper-style headline and body copy accompanied by photo - a team of editors, under Robyn Karney's leadership, has compiled an extremely enjoyable study of the film industry's first hundred years.
In the redesign, which includes new type faces for body copy and headlines, we have tried to mirror the forward-looking programs, policies, and action of today's AMERICAN FORESTS without forgetting the rich history of this organization and its century-old magazine.
The body copy of your ad is read by only one out of 10 readers.