Running Text

(redirected from Body copy)
Also found in: Dictionary, Thesaurus, Medical, Encyclopedia.

Running Text

The main body of text on a page in a periodical. The most common example is an article.
References in periodicals archive ?
The print ad of today is lucky to have even a headline, let alone a hundred words of body copy.
That's to intrigue you enough to read the body copy which goes on to explain that Olay has 25% less water than the top-selling body wash; ergo, a different way to look at value.
The amplification in body copy was neo-Buddhist: peace is passive, serene, good; war is active, violent, and destructive.
The ASA said: "We concluded that the body copy of the ad misleadingly implied that the whole E-Class Saloon range had emissions of 139g/km or similar and the claim was likely to mislead.
We wanted the reader to want to get to the body copy.
It is also used as body copy in the Skill and ID sections.
Teach how to analyse an advert: give the terms headline, body copy, logo, slogan and strapline.
Specsavers believed the headline was clear and, in the event that it was not, was further qualified in the body copy by the text "Specsavers employs more qualified optometrists than any other optician in the UK.
Break a lot of body copy down into smaller paragraphs.
Nameplates, headlines, and subheads should form a strong visual contrast with the body copy they introduce.
Hyperlinks in subject lines and excessive use of hyperlinks in body copy
To increase rankings through SEO, you need to integrate targeted keywords into your Web site or press release's title tag, meta description and prime locations in body copy.