Blue Ocean

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Blue Ocean

A slang term for untapped market share. For example, persons who have never bought a cell phone represent blue ocean for cellular providers. See also: Blue ocean opportunity.
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Value innovation is the raison d'etre of the Blue Ocean Strategy.
The participants will review some success stories of applications of the Blue Ocean Strategy and change management strategy, he added.
The symposium tackled a variety of topics outlined in Blue Ocean Strategy, such as the mechanisms for unlocking profitable growth by creating uncontested market spaces; identifying the patterns and principles for creating new market opportunities; and applying the Blue Ocean Strategy principles, frameworks and tools to create value innovation.
Essentially, Blue Ocean Strategy is the idea that a business or organization can develop demand in a new market space, instead of competing in heavily contested markets.
Middle East Management Centre (MEMC) will conduct Blue Ocean Strategy (BOS) executive workshops for the first time in the Middle East region in Abu Dhabi and Doha.
Roche Parayre, a partner with Decision Strategies International, took the members through a Blue Ocean strategy session to demonstrate how they can redefine the "value offering" of their companies.
By contrast, the approach presented in the Blue Ocean Strategy by W.
A few years ago, the bestselling marketing book Blue Ocean Strategy made waves in the business community.
Another initiative underway is to offer more open enrolment programmes, which includes the Blue Ocean strategy.
Another classic here, Blue Ocean Strategy , has the most foreign language translations.
The course aimed at focusing on the concept of blue ocean strategy and its importance and objectives in an extensive practical manner in order to equip participants with the necessary skills to adopt this strategy in their corporations by utilizing effective tools and methods which enable institutions turn new initiatives into more successful, creative and competitive strategies in order to create a new market value rather than adopt the traditional competition strategy.