Blue Ocean Opportunity

Blue Ocean Opportunity

A slang term for a business opportunity in a new area that competitors may not have explored or considered. Blue ocean opportunities are risky but can be highly lucrative, depending on interest and timing. See also: Blue ocean.
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References in classic literature ?
And whatever they may reveal of the divine love in the Son, the soft, curled, hermaphroditical Italian pictures, in which his idea has been most successfully embodied; these pictures, so destitute as they are of all brawniness, hint nothing of any power, but the mere negative, feminine one of submission and endurance, which on all hands it is conceded, form the peculiar practical virtues of his teachings.
This is a Blue Ocean opportunity for the Reversible Variable Transmission (RVT) which transmits power in a totally new way to offer engine driven vehicles including hybrids unprecedented fuel, CO2 and cost savings.
That means you have several years to take on this market model, capture a niche, and create your own blue ocean opportunity.
It was a 12 month project which ate into virtually all my spare time as project manager and co-designer, but the end result was well worth the effort; we have created a true consumer brand experience and engagement destination to be proud of, and offer a real blue ocean opportunity compared to our competitors".