Blue Ocean Opportunity

Blue Ocean Opportunity

A slang term for a business opportunity in a new area that competitors may not have explored or considered. Blue ocean opportunities are risky but can be highly lucrative, depending on interest and timing. See also: Blue ocean.
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'How we see it, restaurant reservation apps are still scratching the surface of the surface in Asia and there is a massive blue ocean opportunity which we are looking to tap,' Boer said.
That means you have several years to take on this market model, capture a niche, and create your own blue ocean opportunity. It's time to set sail.